- EntainProgrammatic SpecialistPRESS & MEDIAFebruary 2022 - Today (3 years and 1 month)Strategic lead for bwin Programmatic day to day activity across Europe - planning, managing and executing across display, video, CTV & native campaigns. Daily management of campaign set up, optimisation, analysis, reporting. Managing budgets over £200k a month. Responsible for creative designing, trafficking and implementation. Identifying new opportunities and trends - external parters, platforms, DSPs. Responsible for stakeholder management and communicating results to the senior and wider team. Boosted brand awareness and solely responsible for increased performance across the whole funnel.
- Omnicom Media GroupProgrammatic ExecutiveDIGITAL & ITOctober 2020 - February 2022 (1 year and 4 months)Supporting the development of local and global strategies for 11 EMEA markets by campaign activation, optimisation and management in DV360, TTD and Amazon DSP.Undertaking performance analysis and providing insights within brand and e- commerce campaigns.Assisting with planning on tactics and strategies for programmatic activity.Pro-actively support the programmatic team in ensuring regular day to day work is delivered.
- SAPEMEA Marketing AssoicateDIGITAL & ITJuly 2018 - July 2022 (4 years)Supporting the EMEA North integrated Marketing Team in day-to-day operational tasks, as well as taking responsibility for end-to-end marketing processes including campaign preparation, execution and performance reporting. Prepare regular team marketing communications – newsletters and blogs. Manage the team's budget, including the preparation a monthly budget forecast. This involves informing the team of up-to-date actuals status and available resources.
- Bachelor of ScienceUniversity of Bournemouth2020Bachelor of Science - Marketing