Skill set
Industry fields of expertise
Dana in a few words
As a T-shaped digital & product analyst with over 8 years of experience in marketing and product analytics, growth marketing, strategic marketing planning, business intelligence, and project management, I'm passionate about finding innovative solutions to complex problems.
If you have any questions or proposals, please don't hesitate to reach out to me.
Together, we can collaborate to identify opportunities and develop effective strategies to achieve your goals.
Experience
- PlanturaDigital AnalystDIGITAL & ITApril 2023 - September 2023 (6 months)Munich, Germany
- KontistMarketing Analytics ManagerNovember 2021 - Today (3 years and 5 months)Berlin, Germany
- Growth ShopProduct AnalystDecember 2020 - July 2021 (7 months)London, UKI'm focused on combining multiple digital channel data sources (i.e. Facebook, Google Ads, Email, Website Data, etc.) into a centralized view for ease of reporting and analysis to derive insights through BI tools such as Tableau and Data Studio. Responsibilities include but not limited to:- Analyzing a website's design and structure while generating actionable insights;- Implementing best practices for data collection, organization, and cleanliness;- Developing centralized dashboards and reporting utilizing BI tools such as Tableau/Data Studio;- Performing deep dive analyses utilizing data from multiple sources;- Collaborating with omnichannel marketing teams for marketing campaigns & tracking;- Determining most relevant and critical KPIs track and reporting;- Combining insights into stories and building presentations.
3 recommendations
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AM
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Tessa Reismayr and 2 other people have recommended Dana
11/14/2023
Dana helped us to migrate all of our sites from Universal Analytics to GA4 while integrating some custom events along the way. Her combined knowledge of the technical side of things and the business user/data perspective was extremely helpful and I am so pleased that we were able to work with her. During the entire project, Dana was highly reliable, well-prepared, and a complete pleasure to work with. I highly recommend her as a consultant or analyst.
11/8/2023
Dana is very professional and working with her has been a great pleasure! She is a very analytical person and knows where the pain points are and how to fix them. She provided me with very helpful analytic tool to facilitate my works as as Content Marketing Manager. I can definitely recommend Dana!
6/1/2023
Working with Dana was an absolute pleasure. Her glowing intelligence and fast-paced thinking makes her a really smart mover in the world of analytics. We worked on a few projects together and her insights into the performance and functionality of some of our marketing and conversion projects was invaluable to the success of our results. I'd happily recommend Dana for any future role or project and am a little jealous of the next business who gets to collaborate with her talents.
Education
- Master of Marketing, Marketing/Marketing Management, GeneralYuriy Fedkovych Chernivtsi National University2018Master of Marketing, Marketing/Marketing Management, General
- IBS, Social EntrepreneurshipFil. Dr. Jan-U. Sandal Institute2017IBS, Social Entrepreneurship
- Bachelor of ScienceBukovina State University of Finance and Economics2016Bachelor of Banking and Finance, Banking, Corporate, Finance, and Securities Law
Certifications
- Adobe Professional – Adobe Analytics Business PractitionerAdobe2021
- Adobe Professional – Adobe Target Business PractitionerAdobe2021
- The Trade Desk Edge Academy Certified: Data-Driven PlanningThe Trade Desk2020