Skill set (13)
Dalia in a few words
Senior marketing strategist with experience in multiple industries and managing digital sales funnels from end to end. Extensive knowledge and experience in Digital Marketing, Campaign Management, Email Marketing, PPC, SEO, Content Management, Social Media, and Reputation Management. Experienced business manager with strong analytical and planning skills, combined with the experience and ability to coordinate team efforts to meet organizational goals.
Experience
- AcietyChief Marketing OfficerJanuary 2022 - October 2022 (9 months)Kaunas, Lithuania
- Getshop TodayMarketing ManagerMarch 2018 - February 2022 (3 years and 11 months)London, UK• Develop and implement a robust ongoing digital marketing and social media calendar based on marketing and communications goals and net sales targets.• Target customers through different digital platforms including the official website, Amazon, eBay. Facebook and Instagram.• Implement Go-to-market national and international marketing strategies to improve brand presence across digital channels (SEM/SEO/PPC).• Evaluate e-commerce campaign and spend effectiveness to ensure positive ROI and recommend data-driven learnings for future campaigns.• Monitor and analyze consumer data on e-commerce platforms and performance against traffic and ad campaign spend goals.• Manage the SEO by using keywords to increase the online presence of the website.• Manage the production of digital media including videos for YouTube, online advertising, and email marketing.• Source, convince and build strong relationships with potential customers & suppliers including Wholesalers for dropshippers.
- UAB Era Esthetic ProfessionalHead Of MarketingApril 2021 - December 2021 (8 months)Lithuania• Lead marketing team, develop the marketing strategy, oversee annual budget and manage all paid and organic marketing channels to achieve marketing goals and objectives. Implement and maintain automation process.• Formulate the Marketing plan for attaining the e-commerce business objectives including but not limited to GTM strategy, UA GA4, GSC, TG identification, Media objectives, Channel selection & campaign KPIs.• Manage and optimize all aspects of the Digital Performance Marketing channels, such as FB, Google, PPC, and display, track Marketing Campaign results, measure and analyze program result and data, and impact to optimize future programs related to brand strategy and brand awareness.• Execute a solid SEO strategy including creating a roadmap of experimental initiatives that lead to growth to user acquisition.• Lead and implement all marketing avenues and revenues. Effectively improving and optimizing company branding across all analog & digital platforms and digital delivery to increase brand awareness, drive leads and contribute to the bottom line.• Conduct market research and recommend product positioning and pricing strategy, ensuring a consistent brand narrative with an eye towards competitive differentiation.• Drive organic visibility via website optimizations, link-building strategies, Email personalization and automation, and utilization of 3rd party tools (i.e.: GMB, Google Search Console).
Recommendations
Education
- Master of International BusinessVILNIAUS UNIVERSITETO TARPTAUTINIO VERSLO MOKYKLABachelor's degree, International Business
Certifications
- Digital Marketing Strategies, Data, Automation, AI & AnalyticsKellogg Executive Education2022