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Curro Cejudo

Digital Product Designer

Works remotely from Madrid

  • 40.4167
  • -3.7036
  • Suggested rate €310 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Curro's quote.

This freelancer is available part-time (Evenings & weekends) but hasn't confirmed their availability in over 7 days.

Part-time, Evenings & weekends

Propose a project The project will begin once you accept Curro's quote.

Location and workplace preferences

Madrid, España
Remote only
Primarily works remotely


Project length
Would prefer:
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Would prefer to avoid:
≤ 1 week
Business sector
Would prefer:
  • Automobile
  • Banking & Insurance
  • Tech
  • Pharmaceuticals industry
  • Internet of Things (IoT)
+11 autres
Would prefer to avoid:
Digital & IT
Company size
Would prefer to avoid:
≥ 5000 people


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English


  • Italian


  • Spanish

    Native or bilingual


Skills (11)

Curro in a few words

Diseñador de productos (digitales), UX y UI. Muy comprometido con el análisis, la investigación de usuario, las metodologías UX Lean, Agile, Design Thinking y Design Sprint; y las interfaces limpias y funcionales. Centrado en mejorar la experiencia de usuario, el engagement y los ratios de conversión, poniendo siempre al usuario en el centro.

Aporto conocimiento multidisciplinar y capacidad de afrontar y dirigir retos de principio a fin de forma consistente:
- Research: entrevistas estructuradas y análisis del user journey, definición de user personas, benchmarking, análisis heurísticos, descubrimiento de modelos mentales y elaboración de mapas de empatía y user story maps
- Descubrimiento: detección de touchpoints y puntos de dolor
- Ideación: elaboración de hipótesis y oportunidades de mejora
- Diseño: diseño de baja y alta fidelidad, creación de prototipos funcionales y gestión de las fases de diseño, desde el MVP hasta la planificación de funcionalidades como product owner
- Optimización de procesos de diseño y gestión de equipos

Además, me nutro de mi amplísima experiencia previa como director de arte (gráfico y web), copywriter creativo, consultor de marca y estratega de marketing.



Product & UX Manager

Madrid, Spain

December 2020 - July 2022 (1 year and 7 months)

- Executed and defined the process of research, discovery, ideation and prioritization of improvements of the company's products (gateway, payment management tools and analysis panel)
- Maintained and improved the products to guarantee the delivery of value in each phase of the user journey
- Helped to define the value proposition and planned quarterly and yearly roadmaps and objectives, and its communication to customers, suppliers and stakeholders
- Evangelized the product and the vision of the company among clients, stakeholders and collaborators
- As a Product Owner, I coordinated and helped, along with the team, to define and refine user stories according to Agile and Lean UX best practices
- As Marketing Product Manager, I was in charge of defining product differentiation, sales arguments and coordinating content and marketing campaigns.
- And I also promote the improvement of the UX and the design system of the visual interfaces of the products, focused on CRO

Indra - Indra

UX Team Leader

Madrid, Spain

May 2019 - December 2020 (1 year and 7 months)

Team Leader and UX & UI Designer to Ticketing market area.
- Helped to improve the e-commerce, checkout process and back office management for public transportation services and to boost productivity through its UX
- Coordinated a UX team within transportation division, leading projects for major clients such Metro and Renfe
- As UX lead and DesignOps, started to set the methodologies, processes, toolset and design system for the whole transportation division along with the UX Manager and a team of 12 multidisciplinary designers

Senior / Lead Experience Designer

Madrid, Spain

June 2018 - May 2019 (11 months)

Senior Experience and Product Designer
- Improved the way users search and filter results at flight & hotels offers page
- Helped to optimize the CR at key stages in the funnel
- Contributed to refine UX patterns, microinteractions and information architecture for the team
- Managed the transitions at Home, Marketing and SEO pages to new design system and CMS platform


Product Design Lead & Senior UX/UI Designer

Madrid, Spain

February 2018 - June 2018 (4 months)

UX, UI & Product Design for Social Muving and R+D+I Torrot's new projects:
- Helped to define new business models and product insights, and collaborating from research, functional definition and visual design to build up new features for both user's mobile apps (B2C) and backend control panel (B2B).
- Refined UX flows and UI for Muving app, to improve vehicles info and location, service status and customer experience

Babel - BABEL

Lead UX/UI Designer

Madrid, Spain

September 2017 - January 2018 (4 months)

Senior UX/UI Designer
- Led and executed several UX and UI projects, including banking (Attijariwafa Bank), public administration (Social Security) and energy (Iberdrola); for mobile and web products, from research to delivery to developers
- I helped the team leader in the estimation and planning of projects, and I assumed responsibilities in their execution.
- Guided and managed juniors and interns to embrace the methodology and fundamentals of UX


Visual + Product + UI/UX Designer

Madrid, Spain

December 2014 - August 2017 (2 years and 8 months)

Product Design Management, UX, UI & Visual Design
- Helped to update and redefine the UX and UI of the mobile white-label wallet product, for Correos and MediaMarkt business
- Defined and designed a complete B2B payment management platform, from functional definition to user flows and design system
- Collaborated with Product Manager and Product Marketing Manager to find the product market fit and plan product evolutions


Graphic and Web Design Specialist, UX/UI Designer, Copywriter  - As a freelancer

Seville, Spain

October 2013 - December 2014 (1 year and 2 months)

Multitask digital creative, web+ux+graphic designer, copywriter, brand consultant and communication strategist. Made short –B2B & B2C communication problems solver.
- Web and graphic designer, marketing strategist, and brand consulter
- Product, UX and UI designer for web and mobile apps

Virfran Publicidad

Advertising Creative, Creative Director and Graphic+Web Art Director

Huelva, Spain

May 1999 - October 2013 (14 years and 5 months)

All-purpose advertising creative: copywriter, graphic design, web UI designer. Art Director and Creative Director to up to 5 team members. Worked along with Finances, Traffic and Sales Departments, leading campaign presentations, strategic planning and technical specs definitions in many creative projects and marketing and advertising (BTL & ATL) campaigns.
- Creative management and execution of marketing, advertising and branding strategies
- Managed the coordination and performance of the team (between 3 and 7 multidisciplinary coworkers, including graphic designers, copywriters and web developers), and reported to CEO
- Collaboration in sales activities and strategy and production/traffic processes