- Voltedge ManagementSocial Media ManagerHUMAN RESOURCESMay 2016 - Today (8 years and 7 months)Dublin, Ireland- Generating and executing marketing campaigns across social media platforms.- Administrating the creation and publishing of relevant, original content.- Preparing and delivering marketing plans within key objectives.- Development of brand awareness and online reputation.- Designing marketing material for online and print within brand guidelines.- Copy writing for social content & posting.- Managing the newsletter and communicating the company's brand through email marketing.- Regular LinkedIn training to key stakeholder and staff.- Blog & website management.
- GroForthSocial Media ManagerCONSULTING & AUDITSJanuary 2016 - March 2020 (4 years and 3 months)Dublin, Ireland- Planned & developed social media campaigns and marketing communications.- Created promotional material (brochures, flyers, visuals for social media etc.).- Analysed the social metrics, insights and best practices.- Managed email campaigns (MailChimp).- Proofread and edited posts, blog posts and articles.- Researched business development opportunities.- Bookkeeping responsibilities using cloud accounting software (SortMyBooks).
- The Irish Academy of Public RelationsSocial Media ManagerEDUCATION & E-LEARNINGJanuary 2016 - June 2016 (6 months)Dublin, Ireland- increased digital audience reach and awareness across key social media platforms- trained and managed social media interns- created engaging and professional visuals that reflected the brand- analysed and reported social media actions on a weekly basis- managed Facebook advertisements for promotions and events- stayed current with social media trends and tools– attended networking and educational events- increased IAPR Twitter followers by 250%- increased IAPR Facebook fans by 225%- came up with a slogan "We educate. We empower. We connect."- represented the Irish Academy at exhibitions and conventions (Blog Awards Ireland 2015, Social Media Summit 2016, International Women's Day 2016, NUJ Forum 2016)
- Bachelor StudiesFaculty of Economics and Business Administration2011Thesis - Marketing and Branding Through Social Media, July 2011
- Master - Business Administration in Tourism, Commerce and ServicesFaculty of Economics and Business Administration2013Dissertation - The Possibilities of Influencing Consumer Behaviour Through Social Media Promotions, July 2014
- Certificate in Photoshop CCPitman Training Group2016
- Diploma in Social Media MarketingThe Irish Academy of Public Relations2016