Skill set (9)
Craig in a few words
I am the CRM Guru - I help businesses make more money and retain their customers for longer using email marketing & strategic expertise to ensure your targets & goals are exceeded. I've worked with the likes of Huel, Vitabiotics, PhotoBox and countless start ups with a record of huge successes along the way. I can't wait to see what's next
Experience
- The CRM Guru LtdCRM Marketing ConsultantE-COMMERCEJune 2014 - Today (10 years and 6 months)London, UKI help companies get the most from their marketing campaigns and activity, with a particular focus on customer loyalty, retention and lifecycle marketing. I am expert in CRM strategy, email marketing and customer journey management & planning. In the last 8 years I have worked with the following companies... PhotoBox PayPal Asthma UK Shell Huel Hutchison Three Mobile Peak Labs Pay As You Gym / Hussle kwiff Mindful Chef GL Assessment / GL Education Rangewell Finance Vitabiotics Petlab Co Cult Wines TAU Gaming mammaly Evans (formerly of Arcadia) Everything I do is with the customer in mind - Marketing is my passion & results are my motivation. Plus, if I can have fun & work with great people, then all the better!
- mammalyFreelance CRM ConsultantFebruary 2022 - May 2022 (3 months)Remote The CRM Guru was hired to set up and oversee a best in class CRM strategy for Germany's leading pet supplements company. Using Klaviyo and Shopify a RFM segmentation was built to drive targeted email marketing campaigns alongside a range of new automated customer journey flows. Another hugely successful enjoyable project completed for a wonderful forward thinking company
- Evans (Arcadia Group Ltd)CRM Lead ConsultantOctober 2021 - February 2022 (4 months)Engaged by Analytics agency Hexdon to shape and lead the CRM & customer retention strategy for the former Arcadia brand Evans recently acquired by Australian based City Chic Collective
Recommendations
Education
- BusinessUniversity of West London1995