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Claudio C. SEM & SEO Manager CC

Claudio C.

SEM & SEO Manager
1 recommendation
  • Suggested rate
    €415 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Claudio's quote.
Location and workplace preferences
Location
London, United Kingdom
Remote only
Primarily works remotely
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Skill set (15)
Industry fields of expertise
Aerospace
Automotive OEM
Automotive supplier
Banking and Financial Services
E-commerce
Claudio in a few words
Digital Marketing Leader with over 12 years of experience in Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). Proven track record in driving global incremental revenue and optimising digital strategies to improve performance metrics, with a strong focus on international markets across B2B Lead generation and B2C verticals. Certified in Google Ads, Bing Ads, and Display Advertising, and known for excellent communication skills and a data-driven approach to overcoming challenges. A strategic thinker who consistently achieves exceptional results by integrating organic and paid search efforts to meet global targets.
Experience
  • HBK - Hottinger Brüel & Kjær
    Global SEM & SEO Manager
    May 2022 - Today (3 years and 1 month)
    United Kingdom
    • Leading and implementing a global SEM/SEO strategy that enhanced website visibility across major search engines, resulting in a 117% increase in leads and a 42% reduction in cost per acquisition (CPA).
    • Leading a team of search marketing specialists to optimise paid search/PPC campaigns through bid management, keyword analysis, and ad copy improvements, contributing to multi-channel growth.
    • Overseeing SEO efforts, including on-site content strategy, technical SEO, local SEO, and metadata optimisation, boosting organic traffic year-over-year by 80%.
    • Performing regular website audits to identify and resolve technical SEO issues, improving site health and overall load speed by 98%.
    • Introduced a unified reporting system that integrated organic and paid search data, providing actionable insights to improve KPI performance.
    Google AdWords SEO Google Search Console SEO audit SEMrush SEM Microsoft advertising Looker Data Studio Lead generation Demand Generation
  • MarketerHire
    Freelance Paid Search Marketing Consultant
    May 2022 - May 2024 (2 years and 1 month)
    United States
    Clients:

    Louisville Vegan Jerky - Paid Search
    Deep Sky Resort - Paid Search & Paid Social
    Responsibilities:

    Efficiently managed the day-to-day operations of client accounts for Louisville Vegan Jerky and Deep Sky Resort.
    Oversaw daily optimization tasks, including ad copy review, keyword expansion, keyword match type performance, quality score review, and bid strategy.
    Informed the leadership team of campaign performance.
    Managed paid social campaigns for Deep Sky Resort.
    Achievements:

    Restructured campaigns and built new responsive search ads.
    Expanded keywords and launched Performance Max campaigns.
    Developed negative keyword lists and implemented cross-match negatives.
    Enhanced keyword match type structure and implemented smart bidding.
    Optimized landing pages to improve user experience, which resulted in a 45% reduction in cost per acquisition and an increase in sales and leads.
    Google AdWords Social media SEMrush Google Search Console Bing Ads Facebook Marketing
  • MEDIACOM
    Freelance Paid Search Senior Planner -B2C
    DIGITAL & IT
    November 2018 - December 2022 (4 years and 1 month)
    London, United Kingdom
    • Efficiently managed day-to-day operations for client accounts, including Hawaiian Airlines, Andeavor, and Krusteaz, across Google Ads, Bing Ads, and Yahoo. Achieved an average ROI of 80% and reduced cost per acquisition (CPA) by 50%.
    • Oversaw daily optimization tasks, including ad copy reviews, keyword expansion, match type performance, quality score assessments, and bid strategy adjustments. Compiled and delivered comprehensive PPC monthly reports.
    • Provided senior management with detailed performance reports, highlighting key metrics, actionable insights, and strategic recommendations.
    Google Analytics Marin Software Google AdWords Google Search Console Bing Ads
1 recommendation
CC

Chris Cairns recommend Claudio

Chris CairnsCC
Chris Cairns
Meta
7/28/2024
Claudio is an extremely professional and hard working digital marketing expert. He has led Paid Advertising for some of the largest sports companies in the world during his time at DAZN where he delivered extremely successful campaign results across a number of different platforms. Since leaving DAZN he has gone on to work in the Travel, Luxury Goods, FMCG and Homeware industries. He has experience in a range of different sized businesses and regularly delivers strong returns on as spend. I would highly recommend Claudio as a digital marketing expert for your business.
Education
  • Degree in Applied Communication: Marketing, Advertising & Public Relations (2:1
    University Lusofona Degree in Applied Communication: Marketing, Advertising & Public Relations (2:1
    2009
    Degree in Applied Communication, Marketing, Advertising and Public Relations