About Claudia
B2B Marketing Consultant specialising in demand generation, go-to-market strategy and product positioning for high-growth startups and scale-ups. I work closely with C-Suite, operations, product and sales teams to build pipeline, improve conversion and drive measurable revenue impact.
Experienced in stepping into fast-moving environments to define positioning, launch campaigns and scale marketing functions across Europe. Particularly strong in financial services, cybersecurity, and complex B2B products where clear messaging and full-funnel execution are critical to growth.
Action
- Build and execute go-to-market strategies for new products and market entry
- Set up and optimise demand generation engines (paid, organic and lifecycle)
- Define positioning and messaging for B2B SaaS products
- Align marketing with sales to improve pipeline, conversion and revenue impact
- Support early-stage companies in building and scaling their marketing function
- Develop campaigns and content strategies that drive acquisition and engagement
Impact
- Built and executed full-funnel marketing strategies aligned to revenue goals across multiple B2B SaaS companies
- Delivered demand generation across paid, organic and partner channels to drive pipeline growth
- Supported fundraising and commercial traction through clear positioning and high-impact campaigns
- Increased visibility and inbound demand for early-stage companies
English
Native or bilingual
Spanish
Native or bilingual
German
Basic
Can work on-site
Madrid (up to 50km)
Experience
- CledaraGo-to-Market & Marketing LeadSOFTWARE PUBLISHINGOctober 2024 - June 2025 (8 months)Londres, United Kingdom(Fintech / B2B SaaS)- Owned full-funnel marketing across content, performance, lifecycle and campaigns- Aligned marketing strategy with revenue objectives, supporting pipeline generation and conversion- Partnered closely with product and sales teams to refine positioning, messaging and go-to-market execution- Drove demand generation across paid, organic and partner channels targeting finance and operations leaders- Developed campaigns to support acquisition, engagement and retention
- HalioGen PowerCMOOctober 2024 - October 2025 (1 year)- Developed and executed go-to-market strategy targeting enterprise, infrastructure and investor audiences- Built positioning and messaging to support commercial discussions, partnerships and fundraising- Worked closely with technical and leadership teams to translate complex technology into clear market value- Led visibility and demand strategy, securing +15 high-impact speaking engagements- Directed website and digital presence to improve clarity, engagement and inbound interest
- ScreenSYSCMO / CCOJanuary 2024 - Today (2 years and 5 months)- Defined positioning and narrative for a novel technology platform in an emerging market- Translated complex product capabilities into clear value propositions for commercial and investor audiences- Developed marketing assets and messaging to support partnerships and growth
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Education
- Master of Business AdministrationGabelli School of2009Master of Business Administration
- Bachelor of Business ManagementUniversity of Kent at Canterbury2006Bachelor of Business Management