Claire Waters, Marketing Consultant

I am an enthusiastic and super organised marketing professional with twenty years experience in developing and implementing marketing strategies, copywriting, campaign, brand and project management, and events.

Whatever your specific marketing challenges are, I can help you as a virtual marketing manager. Some of your challenges might include:

- How to get started if you’re looking to do some marketing for the first time

- Needing general marketing advice and ideas

- Reviewing current marketing activity or projects

- Creating content or copywriting

- Campaign planning

- Strategic or tactical advice

As a generalist marketer, I have experience in all areas of marketing, meaning I can advise you on integrated campaigns across different mediums.

Get in touch today, to find out how I can bring your marketing to life!

Laguna Marketing
Director
DIGITAL & IT
September 2021 - Today (3 years and 10 months)
United Kingdom
• Helping businesses tell their story and grow their enquiries through copywriting and content creation.
• Project managing campaigns and creating digital strategies for companies in the UK, Europe, and USA.
• Acting as a virtual marketing manager for SMEs, professional services, and charities who need part-time marketing support.
Website Project Management Web project management Copywriting Events Content marketing Brand Strategic planning Digital Marketing Email marketing Communication Internal communication
London's Air Ambulance Charity
Digital Consultant
DIGITAL & IT
August 2022 - Today (2 years and 10 months)
London, United Kingdom
• Leading on all website activity across the charity including a rebrand of the existing site, increasing analytics capabilities, and introducing a new recruitment area.
• Implementing a CRO programme to improve UX and increase donor conversion.
• Responsible for resolving business critical issues.
• Providing digital support across the charity.
Drupal Mailchimp Project Management Copywriting Team management CRO UX Website CMS Branding Web project management Digital Marketing
Lucy Group Ltd
Head of Marketing and Communications
REAL ESTATE
May 2021 - August 2022 (1 year and 4 months)
Oxford, United Kingdom
- Developing the centralised marketing strategy for the Group in line with business priorities, including developing an international internal communications plan.
- Leading Group wide projects including launching a sustainability programme and international case studies.
- Introducing a digital brand presence for the Group and overseeing content creation and social media strategies.
- Working with the business marketing teams to coordinate communications plans and activity.
- Working with the Real Estate team to develop eye catching communication collateral including a 60 metre hoarding project for a high profile development.
Internal communication Recruitment marketing Digital Marketing Communication strategy Webmarketing strategy Project Management International Marketing Content marketing Content strategy Wordpress Canva Trello

Check out Claire's experience

Check out Claire's recommendations

Check out Claire's education

Journalism & Criminology
University of Lincoln
2004
Journalism & Criminology