Skill set
Industry fields of expertise
Christian in a few words
Using my Honours Degree in Business and Marketing from the University of Central Lancashire as a knowledge base from which to build, I have since gained 10 years of experience in eCommerce roles across multiple industries, most recently undertaking a Lead Gen based Digital Marketing role in the commercial property sector. This has equipped me with the tools to not only carry out a variety of online activities but also report on their effectiveness to company directors and the wider stakeholders within the business. I am currently on the lookout for new opportunities with businesses that can utilise my skills within a freelance capacity.
Experience
- Redfearn Marketing Ltd, Self EmployedDigital Marketing SpecialistMarch 2025 - Today (3 months)• Planning and implementation of automated workflows through Pipedrive (Buzz Education)• Cold Email outreach using Instantly
- FI Real Estate Management LtdDigital Marketing ExecutiveNovember 2023 - January 2025 (1 year and 2 months)Chorley, UK• Website management across 25 websites through Wordpress, Umbracco & Duda, including listing availability updates, landing page creation and external developers management.• Outbound email marketing and workflow management through Zymplify, Hubspot, averaging an 18% Open Rate to cold contacts.• Creating a Google Data Studio report to combine Google Analytics with Hubspot and other data sources to understand business KPIs across combined multiple platforms.• Use of Google Tag Manager to align Key Events in Google Analytics with business KPIs, such as leads generated via email and phone number clicks, and form completions.• Implementation of additional outbound sales pipelines utilising on site data captured through Lead Forensics and Sopro, increasing outbound leads by 25% YoY.• Main point of contact with external PPC and Paid Social Media agencies, giving guidance on campaign focus and industry terminology, maintaining CPC of £1.50 whilst becoming the top traffic source for the main website.• Collaborative relationship with external SEO consultants, improving organic sessions of main FI-REM website by 18% YoY and single property websites by 32% YoY.
- Hedges Direct LtdMarketing Executive / Ecommerce ExecutiveNovember 2017 - November 2023 (6 years)Chorley, UK• Reporting on KPIs using Google Analytics 4, Google Data Studio and internal data sources.• Multi-site website management through Magento 2, Visualsoft, Sellerdeck and Wordpress eCommerce systems, including homepage edits, discount code creation and support tickets creation and monitoring.• Email and SMS Marketing using Dotdigital and Pure360, including creating campaigns and programs, as well as managing and segmenting 50,000 subscribers between 3 brands, as well as increasing annual channel turnover from £50,000 to £600,000 within 24 months.• PPC cover for both Google Ads and Bing Ads, maintaining E-Com Conversion Rate of 1.5%, generating £10M annually.• Customer Retention reporting, comparing Retail, Trade, Online and Offline customer segments and looking at repeat customer rates and customer value split by brand, to better align internal resource to more profitable areas.• Muti-channel sales through eBay and Amazon totalling £5,000 monthly revenue.• Creation of web banners and email assets in Adobe Photoshop and Canva.• Direct competitor Analysis using SEMRush and Moz.• Using Internal Search data to steer the Commercial Buying team to improve product range.
Recommendations
Education
- BA/BSc with Honours in Business and MarketingUniversity of Central Lancashire2012BA/BSc with Honours in Business and Marketing
- 4 A Levels in Business Studies, Law, PsychologyRunshaw College20084 A Levels in Business Studies, Law, Psychology
- 10 GCSEs:Wellfield Business & Enterprise College200610 GCSEs: