Welcome to Chia's freelance profile!
This freelancer is available full-time but hasn't confirmed their availability in over 7 days.
Location and workplace preferences
- Location
- Paris, France
- Can work onsite in your office in
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- around Paris and 15km
Preferences
- Project length
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- ≤ 1 month
- Between 1-3 months
- Between 3-6 months
- ≥ 6 months
- Company size
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- 1 person
- 2-10 people
- 11 - 49 people
- 50 - 249 people
Verifications
Freelancer code of conduct signed
Read the Malt code of conduct
Languages
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English
Native or bilingual
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Filipino
Native or bilingual
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French
Conversational
Categories
Skills (10)
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Chia in a few words
Experience
DEEZER - Deezer
Senior Product Marketing Manager, Monetization and Revenue Growth Strategy
• Enabled the company to acquire a 10% revenue uplift needed to go public by overseeing the company's largest end-to-end global revenue optimization project.
• Manage pricing strategy of marketing and acquisitions efforts, leading to initiatives becoming profitable.
• Drive lifecycle user journeys to improve acquisition and retention of all paying users of the platform.
• Contributed €39M to total company revenue by launching acquisition initiatives that increased daily acquisition rate by 47%.
• Increased percentage of users who take high-ARPU subscriptions through 360 marketing campaigns (SEO, SEA, PR, social media, and CRM), from 18% to 24% in the space of 6 months.
Maxicare Healthcare Corporation
Assistant Vice President of Corporate Marketing and Digital Transformation
• Increased company's user base by 18% by crafting a financial literacy campaign to drive the awareness and understanding of health insurance.
• Launched the company's most successful mobile application, enabling direct access between users and their healthcare providers.
ZEN Rooms
Regional Brand Marketing Director
• Managed a growing cross-cultural team of 9 that delivers below-the-line and digital marketing for a budget hotel chain growing at over 100% annually.
• Crafted the ZEN Rooms social media strategy, above-the-line branding, and market segmentation models. These models are applied across 7 countries in Southeast Asia.
• Boosted social media profitability for ZEN Rooms in the space of 3 months by increasing social media sales conversions by 200% and delivering 2061% return on social media advertising investment.
Philip Morris International
Supervisor, Direct Communications, Marketing (2015-2016), Consumer Engagement Specialist (2013-2015)
• Conducted negotiations across six parties in seven countries for a strategic marketing investment. Negotiations resulted in the investment reaching the market 8 months early and with 75% savings ($40k) of anticipated cost.
• Supervised the conception and development of Marlboro's first independent mobile application across Asia, generating a 20% increase in online consumer interactions for the brand.
• Initiated framework for strategic partnerships with various government agencies and corporate bodies to provide the company with high-quality leads to convert into sales.
• Launched Philippines' first digital marketing campaign for Marlboro to drive new brand image and consumer affinity. At its peak, the campaign generated 12% participation rate vs the industry average of 2%.
• Grew online consumer engagement by 25% by developing the company's integrated marketing strategy, combining online content with on-ground consumer engagement.
• Devised and built digital marketing tools, minimizing marketing operations lead time by up to 81% (from 21 days to 4 days).
• Influenced the definition and breadth of the digital marketing function within the company, thereby expanding engagement by up to 50% at a comparatively lower cost.
Procter & Gamble - Procter & Gamble
Assistant Brand Manager for Tide
• Constructed plan to address consumers' primary barrier to purchase, expected 3% increase in overall annual consumption, highest projected month on-month growth rate in 18 months.
• Improved brand trial rate by 47% through improving house-to-house selling executions.
ABS-CBN Global, Ltd
Press & Media
CRM Specialist
• Conceptualized an acquisition project that led to a 40% savings in lead acquisition costs, which was the highest savings generated up until that point in the company.
• Developed strategic partnerships with various government agencies and companies to improve rates of lead acquisition and trial. Partnerships estimated to generate over US$150k in additional revenue every year.
PLDT
Telecommunications
Product Specialist
• Redeveloped branding of a corporate product and generated a 50% growth in product revenues over two years, reversing a 20% annual decline.
• Directed a 7-person multifunctional team to enhance an existing product, resulting in reduced processing time by 26% (20 days) and increased annual business by 40% (~US$40k).
• Oversaw relationships with 10 of the top 100 corporate clients, leading to closed sales worth over US$2m.
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Education
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Master of Business Administration (MBA), Business Administration and Management, Marketing and Strategy
INSEAD
2017 Master of Business Administration (MBA), Business Administration and Management, Marketing and Strategy
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Bachelor of Science
Ateneo de Manila University
2008 Bachelor of Science, Communications Technology Management