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Chia Roxas

Marketing strategist | Bringing brands to life

Can work in or around Paris

  • 48.858705
  • 2.342865
  • Suggested rate €125 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Chia's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Chia's quote.

Location and workplace preferences

Paris, France
Can work onsite in your office in
  • around Paris and 15km


Project length
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual

  • Filipino

    Native or bilingual

  • French



Skills (10)

Chia in a few words

Strategic marketing professional with 15 years of experience working across the breadth of industries, empowering brands to find their niche audiences through disruptive storytelling and digital channels. I have an incredible capacity to pull together information, ideas, and people, with a sense of urgency, to create strong, important results for the company. With 10+ years experience in B2C industries, I refine brand communications, both within the company and outside of it to ensure that everyone understands and subscribes to the vision of the brand, one compelling content piece at a time. I managed the end-to-end process of a profit optimization project that enabled the company to increase revenues by 12% and reduce operating costs by 9%, which allowed the company to go public.


DEEZER - Deezer

Senior Product Marketing Manager, Monetization and Revenue Growth Strategy

Paris, France

January 2020 - Today (3 years)

• Enabled the company to acquire a 10% revenue uplift needed to go public by overseeing the company's largest end-to-end global revenue optimization project.
• Manage pricing strategy of marketing and acquisitions efforts, leading to initiatives becoming profitable.
• Drive lifecycle user journeys to improve acquisition and retention of all paying users of the platform.
• Contributed €39M to total company revenue by launching acquisition initiatives that increased daily acquisition rate by 47%.
• Increased percentage of users who take high-ARPU subscriptions through 360 marketing campaigns (SEO, SEA, PR, social media, and CRM), from 18% to 24% in the space of 6 months.

Maxicare Healthcare Corporation

Assistant Vice President of Corporate Marketing and Digital Transformation


January 2019 - January 2020 (1 year)

• Increased company's user base by 18% by crafting a financial literacy campaign to drive the awareness and understanding of health insurance.
• Launched the company's most successful mobile application, enabling direct access between users and their healthcare providers.

ZEN Rooms

Regional Brand Marketing Director

Makati, Metro Manila, Philippines

January 2018 - January 2019 (1 year)

• Managed a growing cross-cultural team of 9 that delivers below-the-line and digital marketing for a budget hotel chain growing at over 100% annually.
• Crafted the ZEN Rooms social media strategy, above-the-line branding, and market segmentation models. These models are applied across 7 countries in Southeast Asia.
• Boosted social media profitability for ZEN Rooms in the space of 3 months by increasing social media sales conversions by 200% and delivering 2061% return on social media advertising investment.

Philip Morris International

Supervisor, Direct Communications, Marketing (2015-2016), Consumer Engagement Specialist (2013-2015)

Makati, Metro Manila, Philippines

January 2013 - January 2016 (3 years)

• Conducted negotiations across six parties in seven countries for a strategic marketing investment. Negotiations resulted in the investment reaching the market 8 months early and with 75% savings ($40k) of anticipated cost.
• Supervised the conception and development of Marlboro's first independent mobile application across Asia, generating a 20% increase in online consumer interactions for the brand.
• Initiated framework for strategic partnerships with various government agencies and corporate bodies to provide the company with high-quality leads to convert into sales.
• Launched Philippines' first digital marketing campaign for Marlboro to drive new brand image and consumer affinity. At its peak, the campaign generated 12% participation rate vs the industry average of 2%.
• Grew online consumer engagement by 25% by developing the company's integrated marketing strategy, combining online content with on-ground consumer engagement.
• Devised and built digital marketing tools, minimizing marketing operations lead time by up to 81% (from 21 days to 4 days).
• Influenced the definition and breadth of the digital marketing function within the company, thereby expanding engagement by up to 50% at a comparatively lower cost.

Procter & Gamble - Procter & Gamble

Assistant Brand Manager for Tide

January 2012 - January 2013 (1 year)

• Constructed plan to address consumers' primary barrier to purchase, expected 3% increase in overall annual consumption, highest projected month on-month growth rate in 18 months.
• Improved brand trial rate by 47% through improving house-to-house selling executions.

ABS-CBN Global, Ltd

Press & Media

CRM Specialist

Quezon City, Metro Manila, Philippines

October 2011 - October 2012 (1 year)

• Generated 25% (US$215k) in long-term savings on after-sales by reengineering the analytic process.
• Conceptualized an acquisition project that led to a 40% savings in lead acquisition costs, which was the highest savings generated up until that point in the company.
• Developed strategic partnerships with various government agencies and companies to improve rates of lead acquisition and trial. Partnerships estimated to generate over US$150k in additional revenue every year.



Product Specialist

October 2008 - October 2011 (3 years)

• Revised the portfolio strategy for corporate products, resulting in increased US$32m contribution to revenues (25% of the total business).
• Redeveloped branding of a corporate product and generated a 50% growth in product revenues over two years, reversing a 20% annual decline.
• Directed a 7-person multifunctional team to enhance an existing product, resulting in reduced processing time by 26% (20 days) and increased annual business by 40% (~US$40k).
• Oversaw relationships with 10 of the top 100 corporate clients, leading to closed sales worth over US$2m.