Description

I specialize in scaling organic visibility for high-traffic, complex websites, optimizing site architecture, search intent, and performance to drive sustained, long-term growth.

I have worked extensively on in-house SEO projects within B2B and pharmaceutical environments, supporting global, multi-market sites where accuracy, compliance, and performance matter. My approach focuses on search visibility that converts—aligning SEO strategy with customer journeys, UX, and clear, measurable business outcomes.

My core expertise includes technical and content audits, keyword and intent research, SEO opportunity analysis, and clear, actionable reporting for stakeholders at all levels. I don’t just surface insights—I translate them into prioritized recommendations and implementation plans that teams can execute with confidence.

I’m also experienced in cross-functional collaboration, working closely with developers, content teams, product, and analytics to ensure SEO is understood, adopted, and embedded into everyday workflows. Increasingly, this includes practical applications of AI in SEO—from research acceleration and content optimization to reporting automation—helping teams work smarter while maintaining quality and control.

Due to the confidential and regulated nature of many of the projects I’ve supported, I’m unable to share detailed datasets or internal performance metrics publicly. However, professional references can be provided upon request.

You can also find my full professional background and recommendations on LinkedIn:

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Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

Boehringer Ingelheim
Senior SEO & AI Strategist
June 2025 - January 2026 (7 months)
Madrid, Spain
• Provided strategic SEO guidance during the website redesign of important corporate sites process to boost traffic and rankings. Recently made changes to several corporate pages which seen increased impressions of 20-30%. (i.e.
Led AI and SEO transformation initiatives across multiple international websites, improving visibility and reducing manual reporting time by 60%.

• Designed and implemented internal AI chatbots via Microsoft Copilot Agents (SEO Assistant, Regulatory Navigator) to automate documentation and training workflows.

• Directed cross-functional collaboration between marketing, content, and IT to align UX, SEO, and business goals.

• Conducted enterprise-level audits and competitor research using Ahrefs, SEMrush, and Adobe Analytics to identify growth opportunities.

• Delivered AI adoption workshops across departments—equipping teams to integrate Microsoft Copilot and ChatGPT effectively.

• Trained new SEO analysts by providing onboarding, tools demonstration and shared best practices when reporting to clients.
SEO audit Google Search Console SEMrush SEO training
Boehringer Ingelheim
Senior Web & SEO Specialist
July 2022 - July 2025 (3 years)
Madrid, Spain
• Executed comprehensive website audits and site crawls to ensure content is properly indexed and optimized for search engines.

• Collaborated closely with the development teams to enhance page speed, mobile responsiveness, and Core Web Vitals.

• Provided strategic SEO guidance during the website redesign process to maintain existing traffic and rankings.

• Optimized existing content for improved keyword rankings and enhanced user experience.

• Enhanced the website's information architecture to improve content discoverability and navigation.

• Implemented schema markup and internal linking structures to improve search engine visibility.

• Analyzed website traffic and analytics data to provide data-driven recommendations to the marketing team.

• Developed, advised, and executed strategies to improve organic search engine rankings

• Performed in-depth SEO analysis for international clients, including digital landscape assessment, competitive analysis, SEO forecasting, keyword research, and technical audits

• Tracked essential SEO metrics, conversion rates, and time spent on page to assess performance and identify areas for improvement

• Supported off-page SEO initiatives through competitive backlink analysis, authority benchmarking, and partnership opportunity identification.

• Monitored backlink profiles and advised on link quality and risk mitigation.

• Provided recommendations and educate colleagues across different markets to ensure adherence to SEO best practices.

• Fostered a culture of continuous learning and knowledge-sharing to enhance the organization's overall SEO capabilities and drive impactful digital campaigns.

• Led training sessions and onboarding workshops on Microsoft Copilot and other AI tools to increase team-wide adoption and efficiency across departments.
SEO audit SEO training SEMrush Google Search Console
ASER Information Technology
Website & Customer Experience Lead
January 2020 - July 2022 (2 years and 6 months)
Madrid, Spain
• Developed online strategy and best practices with close collaboration with top executives to constantly improve content, UX and user journey.

• Ensured web user experience is modern, effective, efficient, and aligned with the company's brand standards and goals.

• Used analytics, testing, and experience to evaluate performance and identify areas to improve and increase conversion, along with the optimization of landing pages, leads forms, and user flows throughout the online buyer's journey

• Investigated, recommended and implemented new technology to adopt to improve our internal processes and recommend to our clients.

• Utilized Hubspot to streamline marketing and sales processes( i.e. email, ads, CTAs). This included monitoring and analyzing campaigns and online content.
Wordpress SEO Hubspot User Experience Design SEMrush