Charlotte Mcmanus, Experienced copywriter & branded content expert

Hello! I'm a freelance copywriter, journalist and content marketer specialising in the luxury and premium sectors. Based in London, I have over 14 years' experience of producing bespoke content for brands, agencies, and magazines around the world.

I write about a wide range of topics. Areas of expertise include design & interiors, travel and hospitality, food and drink, fashion and retail, luxury lifestyle, and watches and jewellery - though I've covered subjects as diverse as beauty, wellness, property, yachting, private aviation, and automotive too.

Whether the client is a new hotel group, a top architectural studio, a holistic skincare label, a heritage watchmaker (or something else entirely), I elevate brand storytelling with tailored content creation that enhances presence whilst connecting with audiences on a meaningful level. My journalistic background has furnished me with strong storytelling and research skills, enhanced by a copywriter's ability to craft clear, concise, and compelling messaging with a distinctive personality.

Well-versed in both print and digital, I craft sophisticated content to meet all manner of briefs, such as insightful articles, original tone of voice, engaging blog posts or newsletters, revamped websites, snappy campaigns, inviting brochures, or on-brand social posts. I also offer comprehensive editing, proof-reading, and copy auditing services.

Past clients include Montblanc, Diageo, Boodles, Small Luxury Hotels, Hackett, Rémy Martin, The Caesars Group, Hamptons, LunaJets, NorthAcre, Tasaki, Fabergé, Almora Botanica, and Smallbone.

Previously Associate Editor of luxury lifestyle title Sphere, my words have also been published in a range of titles, such as Wallpaper*, The Independent, Magnifissance, Adventure.com, Small Luxury Hotels' Travel Journal, The Jackal, and FAULT.

Whether you have specific content needs, or are interested in discussing ways in which I could elevate your brand message, I'd love to help.

Various Publications
Freelance Journalist, Editor & Copywriter
PUBLISHING
April 2009 - Today (16 years and 2 months)
As a professional journalist, I write features across a range of sectors, including travel and hospitality, F&D, design and interiors, fashion and beauty, watches and jewellery, art and architecture, and all things luxury.

My words have been featured in Wallpaper*, Sphere, Magnifissance, The Jackal, Wildflower, The Creators Project and FAULT, amongst others.

My commercial work encompasses copywriting, branded storytelling, digital, newsletters, brochures, tone of voice guides, campaigns, e-com, advertorials/native ads, and more. I also offer copy audit services, and editorial consultancy.

Brands I have worked with include: Montblanc, Aston Martin, Fabergé, Diageo, Hackett, Raffles Hotels, Boodles, Bowmore, LunaJets, Godiva, Girard-Perregaux, Element7, LunaJets, Tasaki, Smallbone, Hamptons, QEST, PrivatSea, Models 1 and The Caesars Group.
Copywriting Journalism Proofreading/Editing Brand content Content marketing Writing Storytelling Print communication Digital communication Artistic direction Creative Blog
TRENDS&CULTURE
Content Strategist & Copywriter - Montblanc
LUXURY GOODS
January 2022 - November 2022 (10 months)
London, UK
I was the editorial lead for campaigns on Montblanc's luxury e-commerce website.

Working across the cross-category platform (which includes leather goods, watches & jewellery, writing instruments, and tech accessories), I conceptualised each campaign narrative and its content strategy, before crafting the copy to go with.

I also wrote product copy for brand's many collections, plus how-to guides about product use and care. Highlights included the landmark 'On the Move' campaign, starring Cillian Murphy.
Copywriting Content marketing Brand content Communication Storytelling Digital communication Communication strategy
Illustrated London News
Senior Editor
PUBLISHING
March 2016 - October 2020 (4 years and 7 months)
London, UK
At a senior editorial level, I worked across a number of luxury lifestyle publications on both print and digital platforms.

My role involved commissioning, writing. and editing features, as well as establishing new magazines for prestigious clients from the ground up. I also crafted a wealth of on-brand commercial content and ran ILN's editorial team (in-house and freelance). I also honed my client liaison skills, and perfected the art of putting together a winning pitch.

As Editor, I launched four new titles:
- LXC, a contemporary luxury magazine made in collaboration with Tony Chambers
- Models 1's 50th anniversary magazine
- QEST craft charity's 30th anniversary magazine
- A coffee table book on London's Old War Office (soon to reopen as The OWO, a five-star Raffles Hotel)

Other titles:
- Sphere magazine (Associate Editor & Digital Editor)
- AM Aston Martin magazine (Deputy Editor & Digital Editor)
- Raffles Hotels' luxury travel magazine (Editor)
- PrivatSea's annual luxury yachting magazine (Editor)
- Godiva's online magazine, Chocolate Notes (Digital Editor)
- The Ritz's online magazine (Digital Editor)
Copywriting Journalism Content marketing Proofreading/Editing Brand content Digital communication Print communication Creative Artistic direction Storytelling Writing

Bachelor of Arts
Royal Holloway, University of London
2010
BA (Hons), English and Drama/Theatre Studies