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Cecilia C.

Digital Marketing Manager

Works remotely from Paris

  • 48.858705
  • 2.342865
  • Suggested rate €500 / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Cecilia's quote.

This freelancer has confirmed part-time availability (Evenings & weekends) in the past 7 days.

Part-time, Evenings & weekends

Propose a project The project will begin once you accept Cecilia's quote.

Location and workplace preferences

Location
Paris, France
Remote only
Primarily works remotely

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

  • French

    Basic

Categories

Skills (9)

Cecilia in a few words

Hi!

My name is Cecilia Caron. I'm originally from Chicago, IL and I hold an MBA in International Business. I have lived and worked in Paris, France for the last six years and am currently working as a Digital Marketing Manager. My responsibilities have included everything from campaign management: strategizing, creating, and executing campaigns to managing our social media accounts, running various advertising campaigns, webinars, marketing operations, and lead management: developing targeted and personalized nurturing programs/touchpoints that follow our contacts lifecycle stages and statuses.

I am motivated and passionate about the work that I do. I always keep my clients objectives and goals in mind to ensure we're taking the best path to success - there's no one-size-fits-all approach afterall!

Experience

Linkurious

Tech

Digital Marketing Manager

Paris, France

December 2019 - Today (2 years and 9 months)

Responsibilities include campaign management: developing new, dynamic landing pages, crafting various emails for nurturing programs and follow-up actions to move our leads down lifecycle stages, and creating workflows to ensure timely touch points with contacts.

Lead generation/nurturing: I plan, budget, and execute on our advertising strategy using Google Ads, LinkedIn, and other media platforms and work closely with our graphic designer to develop eye-catching creatives. I ensure our campaigns are targeted and personalized - taking into account where our contacts are in the buyer's journey.

Social media: I plan, develop copy, and schedule our social media posts via Linkedin, Twitter, and Facebook.

Marketing operations: I manage our marketing automation system, Hubspot, to ensure both Sales and Marketing are aligned and our marketing operations are running smoothly.

Campaign management Lead nurturing Lead Generation Email marketing Workflow Social Media Marketing digital Génération de leads

Bentley Systems

Tech

Marketing Specialist

Paris, France

April 2018 - December 2019 (1 year and 8 months)

I was responsible for our social media platforms: planning and scheduling, creating and implementing targeted campaigns via our Marketing Automation System, HubSpot (i.e. emailing, workflows, landing pages, etc.), creating content on a regular basis for our blog, social media, and company website, and worked on SEO optimization and data analysis to identify areas of improvement.

Bentley Systems

Tech

Marketing Intern

Paris, France

October 2017 - April 2018 (6 months)

Responsibilities included working closely with our Head of Marketing to develop and execute campaigns, assisting with database enrichment via Hubspot, and managing our social media accounts: crafting, scheduling and working with our graphic designer to develop creatives.

Saint Mary-of-the-Woods College

Education & E-learning

Saint Mary-of-the-Woods Internship

St Mary-Of-The-Woods, IN, USA

September 2013 - December 2013 (3 months)

Committee member involved in promoting Saint Mary-of-the-Woods College to prospective students. I developed a virtual tour for the University's website to attract prospective students and analyzed data from the University's social media platforms (Facebook, Twitter, and LinkedIn) and recommended various strategies for improvement.

Education