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Caterina Carraro

Art Director - Branding - UI/UX - Illustration

Can work in or around Berlin

  • 52.517
  • 13.3889
1 recommendation
  • Suggested rate €500 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Caterina's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Caterina's quote.

Location and workplace preferences

Location
Berlin, Germany
Can work onsite in your office in
  • around Berlin and 50km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Fluent

  • Italian

    Native or bilingual

Categories

Skills (35)

Caterina in a few words

I have collaborated for years with B2B and B2C startups and agencies, both in Berlin and Italy. I offer multidisciplinary services as: Brand Design & Branded Design Systems, Vision & Ideation Workshops, UI/UX Design, Illustrations & Storytelling, Advertising & Merchandising, Social Media Assets & Templates.

Portfolio

Experience

LIQI srl

Banking & Insurance

Art Director - Branding  - As a freelancer

Berlin, Germany

November 2022 - December 2022 (1 month)

I have planned and executed the new Brand, UI Design System and Pitch Deck for the fintech start-up LIQI. After facilitating brand positioning workshops and interviewing the founders considering the target audience, I designed a bold, reliable and memorable personality.
Delivered material:
- logo and brand kit with style guides
- branded new UI design system (icons and interaction controllers)
- branded master template for Pitch Deck
- visual assets for social media campaigns
- landing page: in progress
Design logo UI Web Design Branding Advertising Figma Adobe Illustrator Pitch

Nuvo SaaS

Software Publishing

Art Director  - As a freelancer

Berlin, Germany

February 2022 - February 2022

I‘ve been planning, moderating workshops and executing the Brand project working closely with stakeholders. Main tasks and strategy:
Competitors analysis. Targets analysis. Brand Positioning. Ideation of Brand Personality.
Execution of Brand Image (logo, corporate, colours). Execution of Patterns, landing pages, icons and Master Pitch Deck slides.
Branding Brand Strategy Corporate Branding Design Patterns Icon Design Logo-Design Workshops Wettbewerbsbeobachtung

DATAMIN Gmbh

Tech

Brand Designer  - As a freelancer

Berlin, Germany

September 2021 - October 2021 (1 month)

I‘ve been planning, owning and executing the Brand project working closely with stakeholders.

Workshop 1_Vision and Ideation
- Competitors analysis
- Targets analysis
- Brand Positioning
- Ideation of Brand Personality

Execution of Brand Image (logo, corporate, colours)

Workshop 2_Brand Storytelling
- Definition of protagonist storyline
- Android Character Design illustrations
- Website Design
Wettbewerbsbeobachtung Illustration Workshops Branding Logo-Design Brand Strategy Corporate Design Webdesign

Sunvigo GmbH

Energy & Utilities

Pitch Deck Design  - As a freelancer

Cologne, Germany

September 2021 - September 2021

In this one-week sprint, working directly with the founder, the storyline and aesthetics of a Pitch Deck of about 21 pages was designed.

Our strategic approach was the following:
- Emphasise the problem/need of the society around which your product is designed
- Enhance the company mission, the product/service USPs
- Illustrate the market to be attacked and the business potential
- Illustrate the product vision and the service benefits
- Visualisation of Performance through Data charts
- Visualisation of roadmap, future innovation, expansion and financials
- Team

At the request of the company, the existing brand was followed and respected, and my task was to propose and execute an essential, eye-catching and bold display of content.
Pitch Deck Data Visualization Illustration visuelle Kommunikation Performance Start-up

MagaLoop GmbH

Digital & IT

Pitch Deck Design  - As a freelancer

Berlin, Germany

August 2021 - September 2021 (1 month)

For this project, working with the MagaLoop team, I designed a Pitch Deck of about 40 pages that was engaging and appealing by conveying reliability and boldness.

Our strategic approach was the following:
- Emphasise the problem/need of the society around which your product is designed
- Enhance the company mission, their story and the key figures
- Prototype and show the product UI and main features
- Illustrate the market dynamics and the business potential
- Illustrate the product vision and the GTM strategy
- Performance Data Visualisation
- Visualisation of roadmap, future innovation, expansion and financials
- Team

At the request of the company, the existing brand was followed and respected, and my task was to propose and execute an essential, eye-catching and bold display of content.
Pitch Deck UI Design Icons Prototype Roadmap ROI Data Visualization Presentation

Billie GmbH - Billie GmbH

Banking & Insurance

Expert Product and Brand Designer

Berlin, Germany

February 2017 - November 2020 (3 years and 9 months)

I’ve been the only designer for 3 years, then the team grew to 4 designers.

My turnover at Billie:

2017, Designing the Startup Portfolio:
- First product MVP (a Fintech webapp)
- UI/UX of the Public website www.billie.io
- Assets for advertising campaigns and corporate materials

2018-2020, Designing the Core Product:
I was part of an IT team, working in AGILE and closely with a PM I developed strong skills in Design Thinking methodology, UX research and Usability Tests.
Prototyping and designing a crafted design system of components and all the new features.

2019, the 36m Pitch Deck:
I worked with stakeholder on a Pitch Deck that supported us gaining 36m as Serie B of investments.

2020, Rebranding the company and Employer Branding:
I redesigned the Look&Feel of the brand, the Usability (navigation) of the public website www.billio.io and new Product Identities.
Rollout phase: New style guidelines that I created has been applied to assets, marketing materials and corporate.
Product Design User Interface Design User Experience Design Illustration Branding Sketch Agile Methode Webdesign

Artem Demchenkov - Datamin

1/4/2022

Caterina is an exceptional brand and UI/UX designer. It has been a pleasure to work with her on our brand, marketing website and illustrations. Specifically it worth mentioning her sense of style, knowledge of modern trends and quality and speed of deliveries. Definitely recommend her if you want to get an exceptionally modern and fresh brand in time.

Education

  • Creative Designer

    SID Italian School of Design

    2015

    Multidisciplinary Design university.
    Industrial Design, Web Design, Branding, Illustration and Art Direction.

Certifications 

  • SID Italian School of Design
    SID
    2015
  • NEW PRODUCT DEELOPMENT
    MIB school of Management
    2016
  • HUMAN MIND, INTERACTION AND USER EXPERIENCE DESIGN
    https://www.nngroup.com/
    2019