Caroline Smith

WHAT'S THE DIFFERENCE BETWEEN WHERE YOU ARE NOW AND WHERE YOU REALLY WANT TO BE IN YOUR BUSINESS?

- You're an ambitious business, that wants to do great things but you find yourself getting stuck and you're not sure how to identify what's really holding you back

- You want access to solid, proven strategies (not the latest fads and tricks) and plans for growing and scaling a strong, sustainable, and impactful brand

- You have a business, but you feel like something is lacking something - you don't feel "lit up" by the work that you're doing and you'd like someone in your corner to help you figure out how to change that.

- You're driven, committed, and not afraid of a little hard work THIS IS YOUR PERMISSION SLIP TO BUILD A BUSINESS THAT IS AS NOURISHING FOR YOU AS IT IS FOR YOUR CLIENTS. Building authentic culture brands so your customers get you, buy into you, and want to be part of your world for a long time. I'm here to show you that it doesn't have to be this hard by helping you to build the foundations of your brand and define the best marketing strategy to grow your business through 1:1 business coaching, training & workshops, or as a consultant. By working with me you will:

- Consciously create a thriving, successful business that feels truly aligned with you and your uniqueness

- Learn about brand strategy & marketing from a marketing professional with over 15 years experience working for international brands

- Gain clarity on your brand and vision

- Gain clarity on your target audience and build brand positioning and messaging that converts

- Step away from the hustle and push, discover a new way of building your business

- Create an impact in your market How to work with me Services include One-on-one private coaching Coaching groups of individuals or larger teams Brand & marketing training and workshops Fractional CMO/Consultant Message me here or visit the website www.wearesmudged.com to find out the best way to work with me

I joined the team in the second half of 2018 to help them set up their marketing process and sales structure to allow them to become a real challenger in the market. Responsible for the brand development and marketing in the UK, overseeing creative development, media placement, reporting and budgeting. During my time, I redefined the marketing strategy to focus on brand development and demand generation leading to a shift from reliance on outbound to a shift to inbound focus. One of the key tactics is targeting key media channels. Over a period of 6 months, we were featured in key trade press as well as The Times and BBC Business Development of a digital-first approach using existing and affiliate channels promoting high engagement and targeted content, leading to 100% increase in traffic and engagement across all digital channels. Introduced customer communications strategy, including an annual customer day, a monthly training schedule and a regular chain of communications. As a joint venture with Norway, I developed and delivered a revitalised brand style, including local and global websites and style guides. Implemented a number of account-based marketing campaigns and communications in new style across a variety of media channels to assist in brand development. One particular campaign to the not for profit sector led to meetings with Women's Aid, Comic Relief, and Cancer research. This approach lead to a 50% increase in engaged and qualified leads over a 6 month campaign period. Planning and management of the company's events including, stakeholder days, trade shows, and other networking events. Introduced an employer/employee brand strategy focused on positioning them as a great place to work, this included developing connections with the local community, and creating a people-first approach to the brand.