Skill set (10)
Industry fields of expertise
Carolina in a few words
Hello! Nice to e-meet you!
My international background in campaign work has focused on coordinating and adapting global beauty marketing strategies to diverse market while always ensuring consistent brand image. Serving as the primary point of contact for inquiries, support (DAM, toolkits a.o),guidelines and support for local markets worldwide. In addition to this, I’ve got proven track record in successfully organising brand events and launches, handling logistics, budgeting and the creative concepts to ensure impactful brand representation at both internal and external events, with +6K PAX hosted in the EMEA, US and China region. My project management skills have been essential in developing campaign materials, optimising best practices across channels for all markets which I hope to continue to develop. Being fluent in Swedish, Spanish, English, French and Italian also allows me to engage further with stakeholders. I take pride in my ability to lead activations through advocacy by driving engagement and brand awareness.
Looking forward to hearing from you,
Carolina
Experience
- CotyBrand Marketing and Event ActivationJuly 2022 - July 2023 (1 year)Amsterdam, The NetherlandsMarketing Strategy & Activation: Developed and led marketing strategies and activations across Europe, China, and the US to drive brand awareness and customer engagement. Managed product launches, re-launches, and campaign initiatives for both new and existing products (NPD & EDP) for body-care and fragrance.Asset Production: Managed the development of briefs, overseeing all asset production for body care/fragrance scope with creative agencies for online and offline use. Delivered masters and ensured the continued development of creative requests for local adaptations (print/digital) for brand visuals, artwork, launches, and animations (A+, Non-Amazon, Pureplayers, Social Media, POS).Asset Management DAM (AEM): Managed the DAM platform to ensure all assets upheld brand guidelines, technical specifications, making sure missing assets got produced as well. Enabled all masters available for internal and external use, resolved back-end issues.Product Launches & Collaborations: Led the go-to-market strategy for product launches, collaborating with beauty influencers, ambassadors, and industry partners to maximize brand reach. Led activations as the main point of contact, overseeing end-to-end production, and aligning with cross-functional teams to meet brand objectives and ensure project success.Event & PR Management: Executed 22 brand events and campaign activations, reaching live audiences from 25 to 6,000 attendees across +7 countries, targeting media, retailers, and consumer audiences. Collaborated with international partners, influencers, and ambassadors. Supervised an intern and a team of 7, including external vendors, agencies, and logistics partners.Budget & Resource Management: Managed a budget of €1M, overseeing all aspects from initial planning to execution. Ensured accurate financial tracking, vendor negotiations and billing.- Software skills: SAP, DAM, PIM, Jira, Anaplan, Adobe, ESKO, PPT, Word, Excel, Nielsen
- L’orealProject Management & TrainingFASHION & COSMETICSOctober 2020 - November 2021 (1 year and 2 months)Paris, FranceOnline Events: Organised and led online activations, including interactive webinars (25-70 participants) and live broadcast classes (+2500 attendees), setting objectives, timelines, and managing registrations to deliver in-depth insights across 16 metiersTraining and Animations: Developed e-learning modules tailored to global market needs using Articulate and CrossKnowledge. Ensured assets and content were available on the global platform.Performance Monitoring: Enhanced training effectiveness by analyzing KPIs and refining learning strategies, sharing best practices for continued improvement.
- YouTubePolicy Analyst - ComplianceTECHMarch 2018 - September 2019 (1 year and 6 months)Dublin, IrelandCompliance & Training: Developed and improved compliance guidelines for online use (Nordics, LATAM & US). Hosted policy updates and training event sessions on nordic content to enforce improved policy.Quality: Tracked, documented and maintained process consistency, adjusting WoW to meet legal changes.
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Education
- Master of International Business, MIBUniversité Paris Dauphine2021
- Master of Science in Management, MiMLUISS Guido Carli2021
- BA Hons in Economics and Business ManagementSORBONNE UNIVERSITY AND UNIVERSITY OF INTERNATIONAL BUSINESS & ECONOMICS2017
Certifications
- Fundamentals of Digital MarketingGOOGLE2022