About José Carlos
I’m currently open to freelance collaborations where technology, data, and creativity converge to deliver results.
With a strong focus on Salesforce Marketing Cloud and Data Cloud, I help companies design and optimise data-driven customer experiences, from strategy to technical execution, while also supporting integrations and processes across Sales Cloud and Service Cloud when needed.
What I bring to the table:
- Full implementation and administration of Marketing Cloud, with advanced use of AMPscript, SQL, and Journey Builder.
- Automations and dynamic content to personalise communications and boost campaign performance.
- Data Cloud activations that unify fragmented customer data for smarter segmentation and decisioning.
- CRM and system integration (Salesforce core clouds, external APIs, eCommerce, loyalty, etc.).
- Strategic consultancy to evolve use cases, ensure scalability, and maximise platform ROI
- Training for internal teams (both operational and certification-oriented: Email Specialist, Consultant, Admin, Developer).
I work alongside a specialised technical team, enabling me to take on complex projects with agility, whether it's building a new digital ecosystem from scratch or optimising an existing setup.
With 8+ years of experience leading Salesforce projects for major clients in banking, retail, pharma, and insurance, I’m currently supporting Decathlon Spain as a technical consultant, delivering advanced Marketing Cloud and Data Cloud solutions.
Salesforce Certified:
Marketing Cloud Consultant
Marketing Cloud Email Specialist
Marketing Cloud Developer
Master’s in Digital Business – ICEMD/ESIC
Let’s connect if you’re looking to scale your Salesforce stack with AI, automation, and measurable impact.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km), Barcelona (up to 50km)
Experience
- DecathlonSalesforce Marketing Cloud Technical ConsultantRETAIL (SMALL BUSINESS)October 2023 - Today (2 years and 7 months)Madrid, SpainBoosting CRM performance at Decathlon by delivering technical solutions in Data Cloud and Salesforce Marketing Cloud: designing automated customer journeys, optimizing platform architecture, integrating systems, crafting personalized experiences with AMPscript and SQL, and analyzing campaign data to drive results.
- SuarezSalesforce Marketing Cloud ConsultantLUXURY GOODSJuly 2023 - Today (2 years and 11 months)Madrid, SpainOrchestrating end-to-end journey acceleration for Aristocrazy and Suarez, leveraging Salesforce Marketing Cloud to deliver smart, data-driven experiences.
- Orange BankSalesforce Marketing Cloud ManagerBANKING AND INSURANCEApril 2021 - September 2023 (2 years and 5 months)Madrid, SpainResponsible for Marketing Cloud platform at the bank.-Planning and execution of customer journeys.-Execution of commercial campaigns focused on sales through different channels.-Coordination of actions and dependencies with other areas of the bank and IT providers working in agile (Jira).-Analysis and reporting of the conversion of all actions on the platform (MicroStrategy).-Integration with third-party systems: Custom activities, data integration, etc.
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Education
- Master en Digital BusinessESIC Business & Marketing School2017
Certifications
- Salesforce Marketing Cloud Email SpecialistSalesforce2018
- Salesforce Marketing Cloud ConsultantSalesforce2019