About Candela
Spanish
Native or bilingual
English
Fluent
Experience
- PluxeeData AnalystTECHOctober 2025 - Today (8 months)Madrid, Spain• Data analysis to support the user activation and CRM team at Pluxee, identifying growth and optimization opportunities• Development of dashboards and automated reporting to track activation, retention, and engagement KPIs• Building forecasts and predictive analyses to estimate user and campaign performance• Data extraction, transformation, and analysis using SQL, Python, R, and Excel
- VerisureData Product ManagerCONSULTING AND AUDITSApril 2024 - September 2025 (1 year and 5 months)Madrid, Spain• Lead the development of a global Marketing Data Product used in 15 countries to track and analyze the entire acquisition funnel, empowering teams with clear, actionable insights.• Designed data-driven features that improve visibility into customer journeys, enabling marketing and business teams to optimize campaigns and increase conversion rates.• Ensured high data quality and compliance to provide reliable analytics and reporting accessible to both technical and non-technical users.• Collaborated closely with engineering to implement scalable data solutions that streamline data processing and enhance user experience.
- VerisureData ScientistCONSULTING AND AUDITSJune 2023 - April 2024 (10 months)Madrid, Spain• Led scalable data analysis of lead generation across all group countries, identifying key trends and opportunities.• Developed AI solutions using large language models (Azure OpenAI, VertexAI) for sentiment analysis and topic modeling to extract actionable marketing insights.• Implemented audio signal processing and machine learning-based lead scoring models to optimize Contact Center efficiency.• Worked extensively with cloud data platforms like Snowflake and Amazon Redshift for data storage and processing.
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Education
- M.Sc. in Artificial IntelligenceUNIR - La Universidad en Internet2024M.Sc. in Artificial Intelligence
- Double B.S. Degree in Mathematics and StatisticsUniversidad Complutense de Madrid2023Double B.S. Degree in Mathematics and Statistics
Certifications
- AWS Certified Cloud PractitionerAmazon Web Services (AWS)2023