- Développer des stratégies et des outils data pour la prise de décision, la levée de fonds et le suivi des performances
- Mettre en place et optimiser des solutions d'extraction, de stockage et de visualisation de données pour soutenir les projets de votre entreprise, en mettant l'accent sur les indicateurs de performance et la croissance, à l'aide d'outil comme BigQuery, SQL et Python.
- Communiquer efficacement les informations à la direction, aux équipes techniques et non techniques en créant des rapports et des visuels avec Looker Studio, Tableau, PowerBI ou encore Excel et Google Sheets
- Renforcer la collaboration entre les dirigeants, les ingénieurs et les équipes opérationnelles en servant de pont entre les fonctions techniques et commerciales.
- Diriger ou co-diriger vos équipes et projets en garantissant leur réalisation dans les délais et leur alignement sur les objectifs stratégiques.
- FreelanceData-Driven Strategy Specialist - Business IntelligenceDIGITAL & ITJanuary 2016 - Today (9 years)Barcelona, SpainI leverage data analysis and engineering expertise to develop and implement data-driven strategies for businesses. I partner with stakeholders across all levels to translate business needs into actionable insights, driving performance improvement and growth.Key projects:
- Develop data-driven strategies for decision-making, fundraising, and performance monitoring.
- Build and optimise data warehouses to support data-driven initiatives, focusing on performance metrics and growth.
- Effectively communicate insights to leadership, technical, and non-technical teams by creating compelling reports and visualisations.
- Strengthen collaboration between C-levels, engineers, and operational teams by acting as a bridge between technical and business functions.
- Lead or co-lead projects ensuring on-time completion and alignment with strategic objectives.
- TykPerformance Optimisation & Marketing Operations ManagerSOFTWARE PUBLISHINGOctober 2020 - July 2023 (2 years and 10 months)London, United KingdomI focused on optimising marketing performance and streamlining operations to drive revenue growth. Key responsibilities included:
- Performance analysis & reporting: Developed insightful reports and dashboards for marketing, sales, and finance teams, enabling data-driven decision making and performance optimisation across the revenue funnel.
- Sales pipeline monitoring: Designed and implemented a comprehensive pipeline monitoring process (weekly/monthly/quarterly) for sales and finance teams, providing clear visibility into revenue opportunities.
- Marketing operations automation: Utilised data analysis and custom ETLs to automate tasks and improve marketing operational efficiency.
- CRM data management: Ensured complete and accurate CRM data to support effective sales and marketing strategies.
- ROCKETBiddable Media Account DirectorDIGITAL & ITOctober 2011 - October 2015 (4 years)London, UKRocket is a leading media agency offering communications strategy development, media planning and buying, research and insight, digital marketing, ethnic consultancy, sports and sponsorship marketing and much more.
- Strategic lead on over £3 million per annum Search and Social Media ecommerce accounts
- Project lead agency side on e-commerce platform migrations, web analytics, data feeds implementation and optimization
- Team lead of 4 direct reports
- Data ScienceGeneral Assembly2022
- Web Development Bootcamp, Full Stack Web Development - MEAN StackIronhack2017Web Development Bootcamp, Full Stack Web Development - MEAN Stack
- Master in MarketingESSCA2007Master, Marketing