Skill set
Additional skills (8)
Camilla in a few words
Hello!
I’m Camilla, a graphic designer with nearly 15 years of experience in branding, digital advertising, and social media content creation.
Originally from Brazil, I’ve been living in Italy for the past two years, collaborating with international brands and refining my creative approach across diverse markets.
- Why Work With Me?
I specialize in creating high-converting social media ads and building cohesive brand identities that resonate with target audiences. My design process is always strategic, focusing on aligning visuals with marketing goals to drive engagement and deliver tangible results.
- Key Experience:
1) Social Media Ads: I’ve designed ads for multiple platforms (Meta, Google, TikTok), creating static visuals, carousels, and videos. My recent role at Komunikasi, an Italian marketing agency, allowed me to develop ad creatives for over 15 industries — from fashion and beauty to consulting and education.
2) Branding & Visual Identity: I crafted comprehensive brand identities for companies like New Target (a marketing agency) and Fior (a whisky brand), combining strategic branding with strong, memorable visuals.
3) Digital Content Creation: As a freelancer for Atlante, a major player in the Italian food sector, I designed campaigns for brands like Go For Fit (protein products) and Kionas (Greek yogurt), tailoring content to specific audiences and maximizing brand visibility.
- Tools I Use: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva, CapCut, Midjourney, Chat GPT, and DALL-E.
- What Sets Me Apart:
1) Versatility: From static ads to motion graphics and print materials, I adapt to different formats and brand voices effortlessly.
2) Problem-Solving & Proactivity: I approach feedback constructively and thrive in dynamic, fast-paced environments.
3) Multicultural Insight: My experience across Brazilian and European markets gives me a unique perspective on audience engagement.
Let’s connect and make your brand shine!
Experience
- AtlanteFreelancer Digital DesignerSeptember 2024 - February 2025 (5 months)Bologna, BO, ItalyAtlante is a leading company in the food sector, with a strong presence in the Italian and international markets. While working there, I collaborated on developing digital projects for 3 key business areas —food, home, and the newly launched food service division.• Led market and competitor research for multiple Atlante brands (vegan, protein-based, Greek, English, and Italian products) to define and refine digital positioning strategies.• Designed and executed digital ad campaigns for the food sector, creating high-performing Meta Ads in multiple formats — static, carousel, video, and animation.• Developed landing pages and lead-generation ads aimed at expanding brand presence in retail stores across Italy, increasing wholesale product distribution.• Designed and built the website for Atlante's new Food Service division, supporting the brand's expansion into the B2B market.
- KomunikasiSenior Digital DesignerJuly 2023 - June 2024 (11 months)Modena, MO, ItalyManaged social media strategies and digital advertising for 15 clients across industries such as food, consulting, furniture, dentistry, fashion, and many others. My role involved designing performance-driven ad creatives, curating content strategies, and optimizing campaigns based on data insights.• Designed high-performing ad creatives for Meta, Google, and TikTok, tailoring formats for lead generation, brand awareness, and conversions.• Conducted monthly research on social media trends, making data-driven strategic decisions for each client and adapting based on campaign performance.• Created engaging social media content (both static and animated), blending impactful visuals with compelling copywriting to resonate with diverse audiences.
- Instituto Cordial,Senior Graphic DesignerApril 2022 - January 2025 (2 years and 9 months)São Paulo, State of São Paulo, BrazilInstituto Cordial is a think-and-do tank focused on urban mobility and public health research. At the core of its initiatives, I developed the visual identity for key projects, designing reports, campaign materials, and digital content that supported decision-making for companies, government agencies, and policymakers.• Developed all launch materials for PBO+, a subscription-based platform for healthcare professionals, creating landing pages, banners, email campaigns, ads, and presentation slides.• Designed over 20 research reports, ensuring complex data became visually clear and accessible to key stakeholders.• Curated and managed the Instagram editorial calendar, ensuring a cohesive content strategy aligned with the organization's communication goals.
Recommendations
Education
- Bachelor's Degree in Graphic DesignESCOLA SUPERIOR DE PROPAGANDA E MARKETING (ESPM)2015Bachelor's Degree in Graphic Design
- Exchange Program in MarketingIULM- Università di comunicazione e lingue2012Exchange Program in Marketing
- Europeo di Design)