Busisiwe Msimango

The company was undergoing a transformation that resulted in my hiring for this position and a few months into it a global pandemic hit, as consequence my role during this time has required taking the perspective of marketing being a part of every single function that delivers value and delights customers.

The "new normal", as it was unfortunately pegged, highlighted old problems in jarring ways. I used social media listening to create & pitch MVPs that addressed consumer and company problems then implemented or adjusted were necessary to more effectively serve customers.

As remote working became the status quo the digital transformation of the company became one of the priorities. I designed & executed a strategy that consisted of a process of no-code online/offline systems to manage customer relations and deliver high quality service.

Since ours wasn't the only company that was rocked by the pandemic, we needed new ways to discover & develop relationships with partners, peers and possible clients. At this realisation I synchronised our systems and processes with the changing lead times of our existing stakeholders using a media monitoring plan to stay on the lookout for how new relationships would affect us at a functional level.

Our deepest resources is our team of freelancers, part-time and full-time employees so we encourage them to develop their skills. I researched, collected skills development opportunities and supported the team's efforts (were they pursued personal growth opportunities) through creating study timetables/ compiling funding proposals/ curating study resources/ tutoring.

When tax filing dates & processes changed (in South Africa) company cashflow schedule was upended, affecting the marketing budget severely. To successfully execute our initiatives I researched and capitalised on various offerings to keep our marketing spend low