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Brendan Murray

Content strategy and communications
  • Suggested rate
    €480 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Brendan's quote.
Location and workplace preferences
Location
Dublin, Ireland
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

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Skill set (7)
Brendan in a few words
I am a seasoned Dublin-based marketer, content strategist and communicator in the technology space.

I currently excel at content marketing, brand messaging and PR/communications for a B2C and B2B fintech in the payments and FX space.

However I also have significant experience the e-commerce, gaming and media sectors as well.

My core competences lie in persona development and brand storytelling, having worked as a journalist, PR and marketer using agile principles.

I have also been a magazine editor for many years and was chief editorial strategist (and hands on editor) in my last role including executing as lead webinar/podcast producer, managing PR, social and digital agencies and writing and editing social posts, articles, scripts, storyboards, brand messages, web and ad copy and product content.

I’m adept at quickly becoming a subject matter expert and homing in on the elements of a story which will resonate with specific personas including customers and media.

I have also worked with some of Ireland’s leading brands (Paddy Power, Independent News and Media, Betfair) and recently launched a fintech brand, Zai, after the merger of CurrencyFair and Assembly Payments, helping the company win the Deal of the Year award at The Finnes in Australia.

I can also build and manage a team of writers, designers, comms managers, acquisition/retention specialists, freelancers and agencies and collaborate cross-functionally with sales, inbound marketers, customer experience, complaince and product.

I am skilled at using a sophisticated, integrated martech stack, with Hubspot at its heart to deliver leads to sales teams and iterating and optimising using multiple content data points.
Experience
  • Zai
    Head of Content Marketing and PR
    April 2021 - Today (3 years and 10 months)
    Dublin, Ireland

    • Develop and execute content marketing strategy for B2B and B2C products, managing content team of in-house writers and designers and freelancers/ agencies
    • Cutting edge content ideation, development and delivery across, web, video, podcast, blogs, email, PR, social and copy designed to drive leads and brand awareness
    • Content team management including CRM, design, writers, freelance resources and marketing ops
    • Grow existing outbound B2C content strategy and tactical plan
    • Build inbound B2B demand generation strategy using HubSpot funnel across awareness, consideration and decision to develop MQL and deliver SQLs
    • Develop and execute account-based management (ABM) strategy with 1:1, 1 :few and 1 :many content across buyer groups
    • Content QA through daily reviews, proofreading and editing text, building best practice through iterative progress towards high/mature editorial standard
    • Thought leadership within the content and marketing team from MVP to best in class content suites
    • Agency management
    • Content team development and stakeholder education through demos, workshops, guides and 1-2-1s
    • Close collaboration with customer service, product, sales and compliance teams as well as acquisition and business intelligence within the marketing department
    • Customer-led, agile content methodology including persona development, SEO keyword-driven problem solving, surveys and client user story requirement gathering
    • Tone of voice and style gatekeeping
    • Driving organic growth opportunities and acting as scientific lead for proposals and pitches
    • PR and external communications management – press releases, thought leadership, awards, commentary, op-eds, messaging - including managing agency and one internal comms manager
    • Daily, weekly, monthly reporting and analytics across HubSpot, Google Analytics, Mixpanel, YouTube and social platforms
  • CurrencyFair.com
    Head of Content and Communications
    September 2020 - Today (4 years and 5 months)
    Dublin, Ireland
    Fintech Group – global B2C, B2B, B2B2B and B2B2C, domestic and cross border payments technology and international money transfer platform with offices in Ireland, UK, Singapore, Hong Kong, USA, China and Australia.
  • we.trade
    Head of Product Delivery
    January 2020 - July 2020 (6 months)
    Co. Dublin, Ireland

    • Responsible for product delivery on innovative blockchain international trade platform (PaaS)
    • Managing team of 20 developers (five squads across Netherlands, India and Dublin) a scrum master, two product owners, product analyst, two UX designers, and eight testers (functional and automated)
    • Backlog and roadmap development and management
    • Vendor management - IBM
    • Stakeholder and shareholder engagement
    • Customer insights (qualitative and quantitive)
    • Design thinking and problem solving
    • Business casing and prioritisation We.Trade is a cutting edge smart contracting platform, facilitating businesses and banks across Europe to collaborate and create a transparent & secure environment for international trade transactions. The platform simplifies the trade finance processes by digitalising the management, tracking and security of domestic and international trade transactions utilising distributed ledger technology and smart contracts. It was the first commercially launched blockchain-based trade platform for banks and their commercial clients in Europe.
Recommendations
Education
  • Bachelor of Science
    QUEEN'S UNIVERSITY BELFAST
    1993
    BSc Economics (2:1), Economics/Politics
Certifications
  • Hubspot Content Marketing
    Hubsopt
    2022
    Content marketing