About Blanca
🇪🇸 Hola y bienvenid@!
Ayudo a negocios E-commerce a maximizar sus ventas online. ¿Necesitas implementar una estrategia ganadora de marketing digital? Puedo ayudarte con:
🚀 Redes sociales: campañas de venta con Meta Ads (Facebook & Instagram)
🚀 Auditoría SEO para mejorar tu posicionamiento y captar más tráfico orgánico
🚀 Campañas de conversión en Google Ads, Performance Max y Retargeting
🚀 Email marketing y automatización (Mailchimp y Klaviyo)
🚀 Generación de Leads vía funnels de venta (Click Funnels + Active Campaign)
🚀 Customer analytics: segmenta tu lista de clientes para crear estrategias de venta personalizadas
🚀 Modelos de predición con lenguajes de programación SQL, Python, R
🚀 Influencer Marketing y Marketing de Afiliación
🚀 Tracking y reporting de resultados con GA4 y Adobe Analytics
10 años de experiencia en empresas de ECOMMERCE, marcas y clientes B2C y B2B y agencias de marketing digital.
¿Empezamos?
Blanca de Kuorum Digital
🇬🇧 Hi and welcome! I help E-commerce and retail businesses and agencies to grow their online revenue and increase their customers intelligence. I hold a MSc in Data Analytics and Forecasting by the London College of Fashion. I will build a high converting marketing strategy, run campaigns and optimize your digital channels. Plus, we will dig deeper into your customer analytics and get insightful
👉Facebook & Instagram Ads
👉SEO Strategy & Keyword Planning for organic growth
👉PPC Google Search Ads, Display, Performance Max and Remarketing
👉Email Marketing and Automation (using Mailchimp, Klaviyo or Mailerlite)
👉Build Sales funnels for lead generation (Click Funnels & Active Campaign)
👉Influencer Marketing and Affiliate Marketing
👉Predictive analytics: Data modelling using R studio, IBM SPSS, Python, SQL
👉Market Research & Benchmarking Analysis
10+ years of EXPERIENCE working for Marketing and Analytics global teams.
Looking forward to hearing (and working) from you!
English
Native or bilingual
Spanish
Native or bilingual
Catalan
Native or bilingual
French
Conversational
Remote only
Primarily works remotely
Experience
- PercentilChief Marketing OfficerFASHION AND COSMETICSFebruary 2024 - Today (2 years and 4 months)Madrid, Spain-Lidero estrategia de growth y de adquisición de clientes a través de un plan multicanal: paid media, email marketing/CRM, afiliación, SEO, display-KPIs: clientes nuevos, repetición de compra, lifetime value, CRO
- PERCENTIL.COMCMO, chief marketing officerJanuary 2024 - Today (2 years and 5 months)Madrid, SpainLead company's marketing strategy to drive revenue growth, customer acquisition and repeat purchase rate in EU markets• • Plan and run 200k€ ad spent across paid media campaigns on Meta, Google and TikTok contributing to 50% of total revenue• • Work together with CEO to align on business plan goals encompassing CRO projects, product and customer growth• • Delivered 180k€ incremental revenue (+30%) and +8.74% CVR uplift via CRM automation (Insider) measured through holdout tests and platform incrementality• • Activate affiliate program and revenue-share partners delivering a 20x ROAS and growing global revenue by 12%• • Lead a team of 3, define growth and traffic yearly targets; oversee earned and owned channels' performance• • Analyze and readjust strategy according to CAC and LTV using analytics tools and AI (Julius AI and ChatGPT (GPT-5)• • Increased high-intent cohorts LTV and repetition by introducing the VIP program and buyer persona project together with CEO• • Worked together with developers to deliver on-site SEO improvements that helped reverse the trend back to positive (38% organic traffic)
- KooKoo Ventures LTDLinkedIn Marketing expertCONSULTING AND AUDITSJuly 2023 - Today (2 years and 11 months)Amberes, BelgiumDesarrollo de la estrategia de content marketing y comunicación en LinkedIn para crecer el volumen de prospects y clientes de la agenciaEnvío de emails estándar y automatizados en HubspotLinkedIn Automation: Creación de campañas automatizadas en Sales Navigator y la app Dux-Soup
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Education
- MSc (Master of Science) Fashion Analytics Data Science and ForecastingLondon College of Fashion (LCF)2022Utilización de softwares de y Predictive Analytics (RStudio, IBM SPSS, etc) para data modeling y proyección de datos, así como la resolución de problemas complejos en el sector de la moda relacionados en el diseño de prendas, la supply chain (cadena de producción) o el consumo.
- Licenciada en Periodismo y PublicidadUniversidad Abat Oliba CEU2012
Certifications
- Google Ads SearchGoogle Skillshop2020