Why Work With Me?
- Product Strategy & Roadmaps – I define and execute scalable product visions, aligning business goals with user needs.
- AI & Digital Transformation – I’ve successfully integrated AI-powered automation and personalization into digital platforms.
- User-Centered Design & Growth – I conduct user research, data analysis, and A/B testing to optimize product adoption.
- End-to-End Product Execution – From ideation to launch, I ensure seamless development and market-fit validation.
- Cross-Functional Leadership – I collaborate with engineering, design, marketing, and business teams to deliver results.
- SandWalkHead of Product and OperationsOctober 2023 - December 2024 (1 year and 3 months)Beirut, LebanonAs Head of Product & Operations at SandWalk, I led the development of the Arab world’s first reward-based crowdfunding platform, enabling entrepreneurs to fund and grow their projects while building engaged communities. My role combined product strategy, platform development, and operational execution, ensuring a seamless experience for both entrepreneurs and their communities.
Key contributions:
- Product Strategy & Development: Defined the product vision, roadmap, and feature set to align with market needs and user expectations.
- User Research & Experience Optimization: Conducted interviews and feedback analysis to refine platform features and improve usability.
- Stakeholder & Partnership Management: Built relationships with key partners, service providers, and sponsors to enhance the platform’s reach and value.
- Operations & Process Optimization: Streamlined internal processes and ensured efficient cross-functional collaboration between tech, marketing, and customer support teams.
At SandWalk, I combined technical expertise, customer engagement, and business strategy to build a scalable and impactful platform. - Majid Al Futtaim (AE)Disruptive Tech Product ManagerAugust 2022 - September 2023 (1 year and 1 month)Dubai - United Arab EmiratesAs a Product Manager at Future Solutions, I led the development and execution of innovative digital products, ensuring they met user needs and business objectives. My role focused on product strategy, stakeholder collaboration, and operational efficiency, driving scalable solutions in a fast-paced environment.
Key Contributions:
- Product Strategy & Roadmap: Defined and managed product vision, aligning features with market demand and business goals.
- User-Centered Design & Research: Conducted user interviews and data analysis to refine features and enhance the customer experience.
- Cross-Functional Team Leadership: Worked closely with engineering, design, and business teams to streamline development and delivery.
- Operational Execution & Process Optimization: Improved internal workflows to enhance efficiency and accelerate time-to-market.
At Future Solutions, I combined strategic thinking, technical execution, and user-centric development to deliver high-impact products. - Majid Al Futtaim (AE)Data Analytics ManagerMarch 2021 - August 2022 (1 year and 6 months)Dubai - United Arab EmiratesAs a Data Analytics Manager at Majid Al Futtaim, I leveraged data-driven insights to optimize inventory localization, enhance product placement, and improve operational efficiency across Carrefour stores. My role involved strategic decision-making, AI-powered solutions, and stakeholder collaboration to drive business growth.
Key Contributions:
- Data-Driven Inventory Strategy: Used sales performance, customer behavior, and market trends to localize product placement and optimize stock allocation.
- AI & Automation Integration: Partnered with product teams to develop and refine an AI-powered tool for automated inventory localization, conducting QA and enhancements.
- Stakeholder & Operations Management: Worked closely with store managers, marketing, and supply chain teams to align data insights with business objectives.
- Performance Analysis & Reporting: Built dashboards and reports to monitor key retail KPIs, ensuring data-backed decision-making.
At Majid Al Futtaim, I combined data analytics, automation, and strategic planning to optimize retail operations and enhance customer satisfaction.
- French BaccalaureateCollège Notre Dame de Jamhour2017French Baccalaureate
- Bachelor of Business AdministrationESA BUSINESS SCHOOL2020Bachelor in Business Administration
- Program CertificateParis Institute of Political Studies (Sciences Po Paris)2020Geopolitics, Economics and Business in the Middle Esat Certificate