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Welcome to Benedetta's freelance profile!

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Benedetta T. Brand activation wizardBT

Benedetta T.

Brand activation wizard
  • Suggested rate
    €408 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Benedetta's quote.
Location and workplace preferences
Location
Milan, Italy
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Categories
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Skill set
Benedetta in a few words
I love turning boring into fun and complicated into clear. Creativity is my superpower, structure keeps me (and you) sane, and micromanagement is my kryptonite—it kills me in no time.

With years of experience in brand strategy, communications, and project management, I bring a mix of strategic thinking and hands-on execution to help brands grow and engage their audience. From launching and scaling brands in new markets to managing PR, social media, and large-scale events, I thrive on creating high-impact campaigns that leave a lasting impression.

My work spans across industries, from food & beverage to consumer goods, with a strong focus on brand storytelling, partnerships, and community engagement. I’ve managed multi-channel marketing strategies, coordinated teams across multiple countries, and driven measurable business results—whether through media coverage, sales growth, or community engagement.

If you need someone to craft compelling brand narratives, manage high-stakes campaigns, or develop an innovative communication strategy, let’s talk! 🚀

Experience
  • Oatly
    Brand management consultant
    September 2023 - Today (1 year and 8 months)
    Metropolitan City of Milan, Italy
    Consulting for Oatly's brand launch in Italy in Milano Design Week 2024 & brand strategy 2024/2025.
    Responsibilities include campaign management, media buying, partner selection, and coordination.
  • Heura Foods
    Communications Manager
    July 2021 - April 2023 (1 year and 9 months)
    Metropolitan City of Milan, Italy
    Launched, developed, and led the execution of communications and brand strategy in Italy.
    • Developed and executed the content and social media strategy, ensuring the highest global community engagement (5x compared to competitors).
    • Managed PR agencies to ensure optimal Share of Voice and earned media results, achieving 200+ publications annually for an emerging brand.
    • Developed and coordinated local advertising campaigns, including Out- Of-Home advertising on streets and subways, guerrilla marketing, and digital ads.
    • Organized and executed B2C & B2B activations (e.g: Milano Design Week @Isola Design District; Mi Ami festival 2022) that drove social, PR and sales with budget ranging from 1K to 100K.
    • Established and maintained strong relationships with journalists, influencers, digital creators, and Key Opinion Leaders (KOLs).
    • Full responsibility on Italy A&P Budget (€500.000)
    • Creation of consumer events that drive social, PR and sales metrics
  • Essere Animali
    Freelance Project Manager
    September 2023 - Today (1 year and 8 months)
    Milan, Italy
    Freelance Project Manager for the Veganuary campaigns in 2024 and 2025:
    • Structured and executed the corporate partners strategy for the Veganuary 2024 & 2025 campaign in Italy.
    • Structured and executed the communications plan for Veganuary 2025 in Italy
    • Coordinated media buying and social media advertising strategy
    • Managed partnerships with content creators, influencers and VIPs
Recommendations
Education
  • IE Business School
    2023
  • IE Business School
    2022
  • WSET LEVEL 2
    2019
    WSET LEVEL 2
  • BACHELOR IN ORIENTAL STUDIES
    Università Ca' Foscari di Venezia
    2016
    BACHELOR IN ORIENTAL STUDIES