About Belén
Spanish
Native or bilingual
English
Fluent
Portuguese
Basic
Italian
Basic
Experience
- NotaloFounding Product ManagerENTERTAINMENT AND LEISUREMay 2026 - Today (1 month)Málaga, SpainNotalo — WhatsApp Native AI Organiser · Product Lead & Builder ·
- Built entirely independently, using Claude as engineering layer with no developer support.
- Users send voice notes or messages to a bot; Claude Haiku auto-categorises them and surfaces them in a real-time installable PWA.
- Phase 1: shipped 25+ features including voice transcription (Groq Whisper), AI correction learning, full audit trail, and a 7-layer security model.
- Defined JTBDs, 4-phase roadmap, and cost model projecting break-even at 15 paying subscribers and >70% margin at 50 users.
- Stack: WhatsApp Cloud API, Claude API, Supabase, Vercel.
- Intelcar.esFounding Product ManagerAUTOMOBILEJanuary 2026 - Today (5 months)Málaga, Spain
- Co-building an AI-powered platform that helps people in Spain find the right car, with personalized recommendations, real market pricing, and unbiased guidance in a fragmented, high-stakes market.
- Leading product end-to-end: problem definition, market research, user discovery (surveys, dealership visits, competitor analysis), MVP scoping, and roadmap.
- Built a 9-question AI recommendation quiz that matches users with top vehicle options including fit scores and reliability ratings; integrating real-time pricing from Coches.net and other automotive marketplaces.
- Using Lovable for rapid UI prototyping, Strapi for SEO content, Plausible for privacy-first analytics, and ChatGPT/Codex as the recommendation engine.
- The WorkshopSenior Product ManagerENTERTAINMENT AND LEISURESeptember 2024 - January 2026 (1 year and 4 months)Málaga, Spain• • Built and scaled a product function within a highly complex technical environment, leading a team of 4 Product Owners across 6 cross-functional teams of 40+ engineers.• • Defined and operationalized department-level OKRs, translating infrastructure initiatives into measurable business outcomes (+8pp Provisioning Efficiency KPI).• • Drove platform modernization that improved scalability, governance, and security across the engineering organization.• • Established outcome-driven roadmapping, one-pager governance, and executive alignment practices across the department.• • Mentored 4 Product Owners, growing a team built from scratch into a structured, delivery-focused product function.
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Education
- Ingeniera IndustrialUniversidad de Buenos Aires (UBA)2019
- Master ClassesUPC ETSEIB2017Master Classes