About Bart
Clinic Growth & Patient Journey Specialist
I help clinics get found by their patients, being contacted, and increase their booked appointments with fewer no-shows and more patients returning for follow-up appointments. As a result, the clinics I help grows sustainably with calmer workloads for the team. By safe, secure and practical improvements that fit daily operations and are easy to maintain.
Who I help
Small and medium sized clinics and practices. Dentist, physiotherapists, aesthetic and cosmetic healthcare professionals as well as vet clinics and diagnostics centers.
What I typically improve
- Local visibility + Google Business Profile (Maps, trust signals, service clarity, reviews)
- Website clarity + CRO (clear next step: call, WhatsApp, book)
- Booking flows (confirmations, reminders, reschedule/cancel options)
- Reviews and follow-up (human tone templates + light automation)
- Measurement (contacts/intakes/GTM/GA4 checks and easy to check reporting)
- Marketing campaigns to that go from getting visibility into actually getting you bookings
How I usually start
- Clinic Quick Scan (3–5 days): First priorities + a clear 30-day plan
- Growing Local Visibility (1–2 weeks): GBP + local SEO foundations
- More Bookings, Reduced No-Shows (2–4 weeks): more bookings, less missed appointments, optimized chair time and less front desk pressure
Background
- 10+ years in digital marketing across in-house, agency roles and boutique clinics.
- Harvard Medical School Executive Education (AI in Healthcare, Digital Transformation).
Where I help out clinics
Based in Spain. Remote and on-site in Europe. Fluent in English, Spanish and Dutch.
What next?
Let’s connect! I’m happy to discuss your wishes and challenges and see how we can fairly quickly improve your clinics results and the experience of your patients and team.
English
Native or bilingual
Spanish
Fluent
Dutch
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- Oris | CliniClinic Growth & Patient Journey SpecialistHEALTH AND WELLNESSJuly 2025 - Today (11 months)Valencia, Spain
Clinic Growth & Patient Journey Specialist
I help appointment based clinics improve one simple journey: get found → get contacted → get booked → make sure patients show up. The way I work is calm and practical, focused on changes and results that the clinical team can actually maintain.Focus: I combine 10+ years of digital marketing experience with a deliberate focus on healthcare transformation. Typically start with a Quick Scan or a short sprint, followed by hands-on implementation over a few weeks leading into direct results.What I typically improve:✔ Becoming more visible and chosen by new patients: with Google My Business Profile and local SEO foundations (Maps trust signals, service clarity, reviews).✔ Conversion to appointments: clearer key pages and calls to action (call, WhatsApp, book) so more visitors turn into actual intakes and booked appointments.✔ Booking flows: confirmations, reminders and easy reschedule or cancel options to reduce no shows and protect your treatment schedule.✔ Reviews and follow up: human tone templates and a light follow up rhythm that supports loyalty.✔ Measurement of results: GA4 checks and simple reporting so you can see what drives intakes and appointments.My typical clients: dentists, physiotherapy, psychology, aesthetic and cosmetic clinics, private diagnostics, specialty clinics and vet clinics.Tooling I often work with: Google Business Profile, Google Ads, Google Maps, WhatsApp Business, booking tools (e.g., Microsoft Bookings), Google Analytics 4/GTM, WordPress, Webflow, Microsoft 365 and more related tools.Languages: English, Spanish, Dutch. Based in Spain/Portugal. Remote across Europe.🎓 I completed Harvard Medical School Executive Education programs in AI and Digital Transformation in Health Care, which supports my practical work with clinics.Share your current situation and goals, and I am happy to share the most useful first step. - ZeemanLead Digital Marketing (Europe)RETAIL (LARGE RETAILERS)January 2020 - December 2025 (5 years and 11 months)Alphen aan den Rijn, Netherlands
Lead Digital Marketing (EU)
Led digital marketing across multiple European markets with a dedicated team and a strong focus on practical growth, data and and measurement. Worked closely with multiple agencies and teams on prioritization, channel performance, and improving the overall the journey and marketing strategy from first click to purchase or inquiry.Focus areas
SEO foundations, improving local visibility for +1000 stores, performance based advertising with conversion improvements, content and landing page clarity, customer journeys and data and analytics reporting that teams can actually use. - GroupMDigital Marketing Consultant (SEO, Paid Media, Analytics)RETAIL (LARGE RETAILERS)January 2016 - May 2019 (3 years and 4 months)Eindhoven, NetherlandsDigital Marketing Consultant (SEO, Paid Media, Analytics)Worked on performance based campaigns (display and social) and projects for large brands such as ING and Volkswagen, combining strategy with hands on execution. Focused on making growth measurable, improving content and landing page clarity, creating reporting and insights that supports better decisions.My agency background lets me move fast, communicate clearly with stakeholders, and keep work structured and accountable.
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Education
- MBAVrije Universiteit Amsterdam2011Strategy, International Management & Organizational Development.
- BSc in MarketingUniversity Applied Sciences2007
Certifications
- AI in Health Care: Strategy and ImplementationHarvard Medical School Executive Education2025
- Leading Digital Transformation in Health CareHarvard Medical School Executive Education2025