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Avni Mehrotra Strategy & Ops | Ex-AmazonAM

Avni Mehrotra

Strategy & Ops | Ex-Amazon
  • Suggested rate
    €1,000 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Avni's quote.
Location and workplace preferences
Location
San Francisco, United States
Can work on-site at your office in
  • and around San Francisco (up to 50km)
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Skill set
Avni in a few words
I’m a strategic consultant and product leader with 13+ years of experience across tech, media, and consumer industries. At Amazon, I led global expansion, product strategy, and operations at Prime Video, and supported analytics-driven fulfillment initiatives at Amazon Fresh. Earlier in my career, I worked in M&A at JPMorgan and led media strategy at Michelin-starred Tresind restaurants, driving a 92% revenue increase and international expansion.

I’ve also worked as Executive Producer at Inc. Arabia, where I built monetized web series and scaled content operations, and at The Times of India, where I launched two luxury publications, led digital video production, and ran high-impact campaigns that went viral.

Currently, I run a media consulting and production agency supporting creators and digital brands across YouTube, Spotify, and TikTok — generating over 20M views and $2M+ in revenue through content strategy, monetization, and brand partnerships.

My background blends creative storytelling with analytical rigor — from scaling teams and launching platforms to building GTM strategies, brand campaigns, and operational frameworks. I’ve advised high-growth startups and large enterprises in media, streaming, creator economy, SaaS, e-commerce, logistics, and entertainment.

Let’s collaborate if you're looking for fresh strategic thinking, cross-functional execution, and a partner who blends vision with real results.
Experience
  • Kalã Marketing and Investments
    Chief Strategy Officer
    April 2023 - Today (2 years and 1 month)
    San Francisco, CA, USA
    • Launched a digital marketing and e-commerce consulting agency for small businesses and retailers, onboarded 30+ clients, generated combined revenue worth 2M+ over 18 months
    • Hired an international team of 14 consultants to implement digital marketing solutions, monetization strategies, production logistics, brand collaborations, affiliate marketing, and monetize customer analytics and content insights, generating 20M+ views and 5M+ downloads
    • Invested and provided production support of 2M+ to 25+ YouTube, Spotify and TikTok creators, generating $1M in revenue and 22% IRR
  • Amazon
    Sr Product Manager
    September 2020 - April 2024 (3 years and 7 months)
    Seattle, United States
    Full-time
    • Led S-Team goal to manage 50+ stakeholders, owning end-to-end scoping, planning, and execution of an internal legal entity company merger of Prime Now LLC and Amazon Fresh LLC into Amazon Retail LLC with entitlement benefits of $2M/year
    • Launched Amazon Fresh's first automated fulfillment center with 3P partner AutoStore to save 6 miles per day of associate manual walking hours and achieve positive NPV with a 12% IRR across a 5- year roadmap
    • Designed the role of Project Management Officer by founding the Ops Special Projects department within the North America Sort Center, that deployed machine learning, data analytics, and automation solutions to improve network-wide performance
    • Built Tableau dashboards for 'Telescope' – the sole data aggregation platform to collect defect information, root causes, and action tracking information, reducing time required to report content vendor delivery metrics by 80%, dashboards were adapted across North America
    • Built tracking KPIs for 'SMILE' – Amazon's peak Christmas volume initiative, working closely with 30+ stakeholders including fulfilment centers; MMPM, TOM, linehaul, etc.; decreased holiday dwelling package delivery defects by 200%
  • JP Morgan Chase
    Associate Internship
    May 2019 - August 2019 (3 months)
    New York, NY, USA
    • Sole associate on 3 live sell-side M&A transactions for diversified industrials businesses with ~$150M-$300M TTM revenue; led 8 analysts on to conceptualize 5+ teasers, 2 CIMs, 40+ buyer profiles, and 5+ bids
    • Led 3 analysts to create and present a 50-page pitch book on the $1.2T global Environmental Technology industry to senior management; spread comps, built target lists, identified case studies, and relevant valuation metrics
    • Led 2 analysts to manage the diligence efforts for 3 buyers, anchored the diligence tracker, vetting all legal, financial, and environmental documentation; led multiple meetings with the client, buyers, and third parties
    JP Morgan Chase
    New York, NY
    • 05/2019 - 08/2019
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Education
  • MBA
    Georgetown University
    2020