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Artem Merkulov Head of Data | COOAM

Artem Merkulov

Head of Data | COO
  • Suggested rate
    €950 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Artem's quote.
Location and workplace preferences
Location
Dubai City, United Arab Emirates
Can work on-site at your office in
  • and around Dubai City (up to 50km)
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Skill set
Artem in a few words
I’ve always been fascinated by the power of data—not just numbers on a screen but the stories they tell, the insights they reveal, and the game-changing decisions they empower.

From transforming esports operations at True Gamers to leading enterprise-wide data strategies for global organizations, my journey has been about unlocking business growth through data-driven innovation.

At True Gamers, I led the implementation of data-driven tools to support the company's scaling from 10 to 100 employees, driving 4x revenue growth and launching 12 new esports clubs in just 1.5 years.
My focus is turning data into a strategic asset — designing scalable platforms and solutions, optimizing site expansions, and data products that move the needle.
Before that, I played a key role at EPAM, modernizing data ecosystems with Snowflake, Azure, Databricks, and Power BI. By leading cross-functional teams and redefining enterprise analytics, I reduced data product delivery time from 8 months to 5.5 months and successfully onboarded 500+ monthly active users onto the Enterprise Data Platform.

Across Neoflex, SpatialChat, and AT Consulting, I’ve built data platforms from the ground up, managed teams of 130+ professionals, and launched AI-driven analytics solutions that optimized marketing, sales, and operations.

I love solving complex challenges, whether migrating massive DWH systems, optimizing real-time analytics, or integrating AI into decision-making.
Data isn’t just about efficiency, growth, innovation, and competitive advantage.
Experience
  • COO, True Gamers
    Head of Data
    July 2023 - Today (1 year and 11 months)
    True Gamers is a new-generation computer clubs chain in MENA. July 2023 - present

    • Led strategic initiatives to drive operational excellence and accelerate company growth from 3 to 16 clubs and from 10 to 100 employees in 1,5 years.
    • Designed and implemented a scalable data platform for comprehensive club performance tracking, enabling data-driven decision-making and real-time management reporting.
    • Drove the vision and strategic roadmap for ML-powered products, ensuring seamless alignment with business objectives and evolving market demands.

    Achievements:

    1 . Drove $2M+ in revenue in 2024, achieving a 4x YoY growth through data-driven optimization of operations and customer engagement 2. Scaled the workforce from 10 to 100, fostering a high-performance, data-driven culture. 3. Launched 12 new clubs in just 1.5 years, expanding the company's presence and market share in the UAE. 4. Completed Round A investment and earned industry recognition as the "Best eSports Franchise 2024" through data-backed business strategies.
  • EPAM
    Senior Data Delivery Manager
    June 2021 - July 2023 (2 years and 1 month)
    infrastructure and improving scalability.
    • Led a high-performing internal team of six, leveraging Azure ADLS, Azure Data Factory, Databricks, Power BI, and Jira to enhance data-driven project execution.
    • Implemented daily unified customs analytics, integrating machine learning to enhance insights and decision-making.
    • Led end-to-end ownership of the Enterprise Data Platform, driving the successful delivery of data products to support multiple business units.

    Achievements:

    1 . Reduced data product delivery time from 8 months to 5.5 months & accelerated time-to-value. 2. Drove adoption of the Enterprise Data Platform, reaching 500+ monthly active users with 10% MoM growth, successfully onboarding 12 business units in the first year. 3. Delivered cost savings 2000md for the customs department by implementing data-driven solutions. 4. Increased team utilization by 7% through refined performance analytics, optimizing resource allocation.
  • SpatialChat
    Data Architect
    September 2021 - October 2022 (1 year and 1 month)
    AI-powered events and Webinars Platform September 2021 – October 2022

    • Launched events data analytics as a premium product feature, implementing hourly data updates and product-led marketing strategies, resulting in a 20% increase in deal conversions.
    • Successfully migrated from Close to HubSpot in 2 months, optimizing CRM data management and improving operational efficiency.
    • Integrated a diverse ecosystem of SaaS tools, including Amplitude, HubSpot, Mailchimp, Odoo, Airtable, Stripe, Google Analytics, Meta Ads, Xero, Slack, and Google Docs.
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Education
  • Master's Degree,
    Moscow Institute of Physics and Technology (State University)
    2011
    Master's Degree,
  • Bachelor's Degree,
    Moscow Institute of Physics and Technology (State University)
    2009
    Bachelor's Degree,