Skill set (13)
Industry fields of expertise
Ariane in a few words
Hi there,
I am a B2B product marketer with extensive experience in the financial services space specifically in fintech and with helping startup and scale ups. I have done the full spectrum of startups from Series A right through to Series D-E. I have launched various products to market, worked on segmentation and positioning and brought in foundational product marketing elements!
Experience
- Griffin BankSenior Product Marketing ManagerNovember 2023 - January 2025 (1 year and 2 months)I was a full stack product marketer leading the onboarding and payments products at Griffin, a series A embedded finance API first provider. My role entailed creating value propositions, new product launches, communicating our product roadmap, customer interviews, customer marketing, sales enablement and trainingKey responsibilities and initiatives:• Delivered all onboarding and payments product comms, ensuring clarity and alignment with user needs• Sales enablement - training sales teams, battlecards, product one-pagers, sales decks and product demos to improve performance• Working with product managers throughout discovery to assess market demand and priority of new features and initiatives leading to additional payment rails• Introduced and launched customer marketing guidelines to speed up go-to-market timelines and ensure regulatory compliance• Built resources including our help centre, release notes and product updates to improve customer experience.
- SoldoSenior Product Marketing ManagerJuly 2021 - September 2022 (1 year and 2 months)Soldo is a spend management platform and I was responsible for product marketing across the UK and European markets. This included creating value propositions, new product launches, pricing, communicating our product roadmap, customer interviews, training our customer facing teams and mentored two product marketing managers.Key responsibilities:• Sales enablement - training sales teams, battlecards, product one-pagers, sales decks and product demos• Worked with product and UX researchers to undertake market research for new product launches and beta test features before launch and interviewed and surveyed customers• Developed and implemented a strategy on communicating our product roadmap to existing customers to help drive adoption• Developed our launch strategy for new products and features, and product adoption campaigns. Launches included: Accounting integrations, recurring payments feature, open banking integration, temporary virtual cards and many more
- NeatSenior Product Marketing and Communications ManagerOctober 2020 - July 2021 (9 months)I led marketing and communications for Neat globally. This was a wide ranging role which also included PR, events, and community management.Key achievements:• Set up product marketing foundations including developing go-to-market strategies for product launches including positioning, competitor analysis, collateral, client communications, FAQs, sales and customer support enablement.• Led the marketing launch of our Visa card in Hong Kong including the go-to-market strategy and campaign execution which led to 70% product adoption across our customer base• Led the customer communications strategy, including segmentation of customers, engagement & product comms and customer support enablement
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Education
- Masters: Green EconomyBournemouth University2025Masters: Green Economy
- Master of International StudiesUniversity of London2020Masters: International Marketing-Birkbeck,
- Bachelor: Ancient History-Macquarie University2012Bachelor: Ancient History-