Ariana Mayoral

• ● Founded and scaled an Innovation and Strategy unit from scratch, with full ownership of strategy definition, commercial development, P&L, team build-up, and execution, aligning local and international EY teams and partners.

• ● Led growth and venture-building strategy projects for financial services and consumer-facing companies, focused on competitive advantage, market entry, new revenue streams, new business models, and digital product launches, from opportunity sizing and business case to operating model and go-to-market definition. Highlighted projects: ○ Spanish bankfor Consumer SMEs - Designed and launched a fully digital bank based on a subscription model. Owned end-to-end strategy including market and competitive analysis, opportunity sizing, business model and pricing definition, operating model, partner strategy, and digital product development. Currently leading the MVP development and launch planned for 2026 ○ Luxuryjewelry brand - Defined a growth-oriented strategic engagement to expand client base and unlock new revenue streams through a data-informed experience platform

• ● Owned enterprise client relationships and led the definition and execution of strategic growth and digital transformation programs, partnering closely with C-level stakeholders. Highlighted projects: ○ Leading Spanish Bank - Led the redesign of the consumer value proposition across four key markets. Defined core banking products (bank account and debit card), complementary offerings, services, and end-to-end customer experience. Detailed operational execution model and technology rollout plan. ○ Multinational food-products leader corporation - Defined and led execution of a global-local marketing and growth strategy targeting a 20% increase in user base, strengthening acquisition, activation, and go-to-market execution

• ● Delivered large-scale transformational and growth engagements focused on digital strategy, market analysis, and growth, supporting senior leadership in complex, multi-stakeholder decision-making contexts. Highlighted projects: ○ company - Designed and launched the Spanish Experience Center to accelerate digital adoption and customer engagement, impacting 50+ SMEs and 100,000+ users in the first year ○ - including market analysis, competitive landscape, digital product assessment, and business plan review