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Anu P.

Communications, Content & Strategy

Can work in or around London

  • 51.509648
  • -0.099076
  • Suggested rate €600 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Anu's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Anu's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Can work onsite in your office in
  • around London and 50km

Preferences

Project length
Between 1-3 months

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (10)

Anu in a few words

Experienced Marketing and Communications professional with over eight years of experience in shaping communications plans for high growth start-ups and International brands, both in-house and agency side. Anna is a natural storyteller and able to distill complex information to deliver a company’s message with clear and concise impact. She has successfully led global product launches, working closely with founders and C-Suite to implement inspirational campaigns. Her roles have spanned both B2B/B2C campaigns across a range of industries including Financial Services, Tech, Lifestyle, Property, International development, Healthcare and Non-profit/ NGO’s.

Selected Engagement Experience Includes
o Marketing and Communications for European launch for leading US Venture Capital
§ Executed a content marketing strategy to develop brand awareness and authority amongst SaaS and Cybersecurity Founders. Produced content for articles, podcasts, interviews, and news of portfolio companies to showcase industry expertise.
§ Resulted in European investment across two new funds worth $4.6billion

o Marketing and Growth strategy for leading US Beauty brand
Responsible for development and execution of integrated marketing communications plan and related budgets; created an experiential leading industry event using both B2B and B2C marketing levers; led creative design and copy-writing for digital and print assets, as well as internal and external communications, including website, social media, thought leadership, PR, trade and community engagement.

Experience

Bessemer Venture Partners

Banking & Insurance

Senior Consultant, Bessemer Venture Partners  - As a freelancer

London, UK

March 2022 - December 2022 (9 months)

Led the marketing and communications activity for the European expansion to generate new leads amongst Consumer, SaaS and Cybersecurity Entrepreneurs. Developed local thought leadership content to increase brand awareness and local market authority through industry research, curated investment advice and market analysis. The communications activity helped raise awareness amongst target stakeholders for Bessemer's European Private Equity Fund.
Branding Communication Communication strategy Content marketing Brand content Marketing

Gemini

Banking & Insurance

Head of Marketing & Communications (Europe)  - As a freelancer

London, UK

June 2021 - January 2022 (7 months)

Coordinated marketing and communications activity to support the delivery of Gemini exchange across 10 European markets with estimated year 1 impact of $16M AUM and $2M in new revenue.
Communication Marketing Strategic planning Corporate strategy Branding Finance sector

UK Government's Stabilisation Unit

Change and Communications Lead  - As a freelancer

London, UK

April 2020 - December 2020 (8 months)

Directed communications and engagement for Conflict, Stability and Security Fund (CSSF), a UK Government international development project supporting c.90 projects in 70+ countries annually with spend of £1.3 billion.

WPP - FACTURAS WPP

Senior Consultant  - As a freelancer

London, UK

September 2019 - March 2020 (6 months)

Executed market size analysis for UK expansion of one of the largest US hospitality brands- presented overview of local: competitor trends, pricing strategies, brand awareness focus groups, consumer behaviour patterns and ethnographic research to understand the UK market opportunity. Recommendation helped management decide to move expansion to Asia where there was a larger addressable audience, increased awareness of the brand and potential for greater product penetration.

Allergan

Senior Consultant  - As a freelancer

London, UK

July 2018 - November 2018 (4 months)

Led Marketing and Communications strategy for key product launch in the UAE. Collaborated with cross-functional teams—notably sales, industry and marketing leaders, to redirect marketing spend and amplify brand awareness to differentiate product amongst regional competitors. Used social listening tools to reveal a 300% increase in brand awareness both regionally and globally.

Flint Culture

Project Manager  - As a freelancer

London, UK

December 2017 - February 2018 (2 months)

Developed and managed the communications strategy for a Public Investment Fund (PIF) initiative in the Middle East. Monitored and analysed local market data, demographic analysis, and political research to help navigate reputational risks amongst global audiences and media.

LUCHFORD

Marketing and Communications Director  - As a freelancer

London, UK

June 2016 - December 2016 (6 months)

Executed a marketing strategy for a central London placemaking project to attract new developers, investors, and tenants to support commercial objectives of UK's largest homebuilder. Develop strategic plan for Property investor communications through events/ meetings to reach UHNW's, Family Offices and Entrepreneur community.

Barclays Wealth Management

Private Banking Associate

London, UK

August 2012 - September 2013 (1 year and 1 month)

Credit Suisse

Private Banking Associate

London, UK

January 2010 - January 2012 (2 years)

PWC - PwC Organisation

Graduate Programme - Audit / Risk Assurance Services

London, UK

September 2007 - June 2008 (9 months)

Education

  • Bsc (hons) Business Management

    Lancaster University

    In-progress

    Bsc (hons) Business Management