- ConsultantConsultantDIGITAL & ITJanuary 2025 - Today (4 months)Dubai City, United Arab EmiratesAs an individual consultant, I help medium businesses and enterprises around the globe to transform their business with digital products utilizing AI.● Enabled a large dentistry chain (23 clinics) with an AI Whats’app sales agent, that utilizes RAG and gently pushes the customers to signup for a first vizit. This so far resulted in +9% in conversion from website leads.● Developed a voice-to-CRM solution AI-agent for a distribution company in AUH to help the sales team be more efficient when dealing with CRM (MS Dynamics). Result: 85-90% reduction in “non-captured” leads.● Developing a solution for a large logistics company that utilizes AI-agent to calculate the freight cost. Results TBA.
- IWebGrocerLead Product ManagerJanuary 2024 - January 2025 (1 year)United Arab EmiratesiWebGrocer is a global exporter of US FMCG brands. My role as a Lead Product Manager was to digitizes traditional grocery wholesale by developing a B2B e-commerce platform, enabling seamless online ordering and logistics for FMCG suppliers and retailers across the globe.• Tripled MAU and doubled average session duration YoY, by driving users to the website via promo campaigns.• Grew revenue by 35% through defining the long-term vision and roadmap of the e-commerce platform.• Reduced the time sales team spent on managing customers by 20%, via leading cross-functional teams (sales, security, logistics) in the digital-transformation projects.• Increased dev team's velocity X2 by hiring the right tech talents and improving dev processes.• Directly managed 7 team members, including Dev, QA and BAs.• Owned the P&L of the e-commerce function, including the vendor and resource management.
- QuiqupProduct ManagerJune 2022 - January 2024 (1 year and 7 months)United Arab EmiratesQuiqup is a UAE-based last-mile delivery provider with a focus on both enterprise and SME. As a Product Manager, I led the development of self-serve, financial automation and CRM products, optimizing operations and driving revenue growth and operational efficiency for the company.• Improved client activation rate among SMEs by 14% through optimizing communication via A/B testing.• Generated additional 40% of the new monthly revenue, via the development of a self-serve product and move to product-led business model.• Increased Customer Support CSI by 11 % via digitalizing the department and leveraging client feedback.• Secured 28% increase in the accuracy of credit-notes and cash on delivery reconciliation via development of an internal financial tool that synchronized data from various sources (SalesForce, Zoho etc).• Decreased the amount of lost cash-on-delivery by 70%, by building an internal application for the finance team.• Advocated Agile (Scrum) methodologies to enhance team output and collaboration• Oversaw and enabled the commercial function with CRM related initiatives.
- Bachelor of ScienceRANEPA2017BS in Economics
- BA in Management with Marketing EmphasisWebster University2017BA in Management with Marketing Emphasis