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Antonio Mayoral

Serv.integrales Marketing, Publicidad y Consulting

Can work in or around Madrid, Barcelona, Valencia, Murcia, Málaga

  • 40.429913
  • -3.669245
  • Suggested rate €400 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Antonio's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Antonio's quote.

Location and workplace preferences

Madrid, España
Can work onsite in your office in
  • around Madrid and 50km
  • Around Barcelona and 50km
  • Around Valencia and 100km
  • Around Murcia and 100km
  • Around Málaga and 100km


Project length
  • ≤ 1 month
  • Between 1-3 months
Business sector
  • Education & E-learning
  • Pharmaceuticals industry
  • Luxury Goods
  • Health & Wellness
  • Medical
+10 other


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • Spanish

    Native or bilingual

  • English


  • Italian


  • French


  • Portuguese


  • Catalan


  • Galician



Skills (17)

Antonio in a few words

Con más de 20 años de experiencia en funciones directivas y una capacitación multidisciplinar en marketing, mi formación especializada, experiencia, creatividad, visión global e interés en las herramientas "cutting edge" del marketing me han permitido crear y desarrollar metodologías de marketing únicas e innovadoras, aplicables a la Empresa y al Cliente.
He prestado servicios de asesoramiento estratégico en consultoras nacionales e internacionales Doxa, Fycsa, Psicotec y Mercuri, he sido ponente y conferenciante en diversas organizaciones públicas y privadas, así como profesor/docente en la Universidad de Madrid Alcalá e ICADE. Durante mi carrera recibí los siguientes galardones:

Cannes Golden Lion (La Casera)
Cannes Golden Lion (Telefunken)
Grand Prix Festival S. Sebastian (La Casera)
Grand Prix Festival S. Sebastian (Fagor)
Grand Prix Festival S. Sebastian (Rovi Labs)
Golden AMPE mejor campaña gráfica (Ron Bacardi & Coca-Cola)

Epica Award mejor campaña cine (Passport Scotch )
Golden AMPE mejor campaña exterior (Passport Scotch)
Golden AMPE mejor campaña gráfica (Passport Scotch)
Mejor campaña gráfica ANUNCIOS Magazine (Passport Scotch)
Mejor campaña cine MAN Magazine(Passport Scotch)

Mejor campaña publicitaria TV ESTILOS Magazine (Onemax)
Mejor campaña publicitaria TV M MAGAZINE (Onemax)
Mejor campaña gráfica MERCADO Magazine (Laritox)
Mejor campaña publicitaria TV MERCADO Magazine (Santo Domingo Cyberpark)
Mejor Video Viral MESSENGER MAG (Onemax)
Mejor Campaña Viral MESSENGER MAG (Onemax)
Mejor Campaña Viral UEPA Magazine (Onemax)

Soy una persona proactiva, con espíritu innovador y liderazgo. Siempre he destacado por mantener altos niveles de satisfacción del cliente, mientras aumentaba los ingresos y la rentabilidad de mis empresas. Me defino como un generador de ideas, un planificador, un integrador y un firme creyente en la creatividad como la fuerza más poderosa en los negocios.


MPlanner Consulting & Coaching

Education & E-learning

Business Owner  - As a freelancer

Pez Austral 10; 28007, Madrid

May 2010 - Today (12 years and 5 months)

Full service Consulting & Coaching agency specialiized in Global Marketing which delivers personalized marketing strategic plans tailored to the needs of the company. Managerial tasks. Consultant and trainer in all matters related to building more competitive brands focusing on Brand Capital Management and its disciplines: Brand Stewardship, Brand Value, Brand Protection, Brand Image and Brand Research. Management and monitoring of brand consultancy projects. Assesment in Brand Communication Tools: Events, Media Presence, Advertising, Sponsorship, Promotions, RR.PP, Affinity & Social Marketing. Online Reputation Marketing, Social Network Monitoring, Online Advertising and Other Brand Assets (Institutional Partnerships, Patents, Trademarks, Trademark Protection). Brand and Visual identity. Creation and Design of Corporate Identity (Fonotype, Logotype, Graphics/Symbols, Brand Manual). Institutional Clients: Federation of Commerce (FECOM), Young Entrepreneurs Association (AJE), General Authority for Commerce (DGC), Tripartite Foundation, Service of Employment and Training in the Region of Murcia (SEF), Center for Tourist Development in the Region of Murcia, among others.

RPZ Comunicacion

Director of Marketing

Cl. de la Azalea, 42, 28109 Madrid, Spain

June 2009 - April 2010 (10 months)

"Partnership" with this company in order to inject the digital and interactive "venom" into the agency's bloodstream, bringing innovative ideas for some of the biggest agency clients, integrating Internet Marketing, Social Marketing, Community Management and Online Reputation as new agency capabilities. Writing and editing corporate communiqués, blog comments, press releases, newsletters, institutional advertising to generate and build brand identity. Creating and producing the company web site. Creation, development and production of social awareness events for institutional advertisers: Public Awareness Project for Secuvita (Change Consumer Perception & Habits about the Stem Cells Banks), Public Awareness Events for West Syndrome Foundation (Raising public awareness about the significance of the West Syndrome). Liaison between agency and institutions. Specialized on delivering high added value special events to build a strong brand image and to protect it against external agressions. Corporate Clients: Davidoff, Hertz, Janssen Cilag, ALD Automotive, Chase Travel, Optimedia, Pfizer, Novartis, Uriach, Lilly, Fadesa, Corte Inglés, Telefónica, Azkar, Fitur, Spanish Cancer Association and Inversis Bank. Institutional Clients: West Syndrome Foundation, Spanish Technological Platform for the Road-PTC.

Garaje ADS

President & Partner

Plaza Juan Dauhajre, Av Simón Bolívar, Santo Domingo 10108, Dominican Republic

September 2006 - June 2009 (2 years and 9 months)

A breakthrough creative approach in DR which has lately led the cutting edge advertising trends in the Caribbean. Garaje has developed a new kind of dominican advertising, shaking the market, moving the boundaries of the conventional creative status quo and contributed to raise the dominican advertising creative level by helping hidden talent to arise. Executive tasks, responsible for client services, operations and new business development understanding and integrating the role of communication and marketing in the business environment of customers, strengthening the Agency's relationship with them, from a role of "service provider" to that of a "marketing strategic partner". Great social skills based on keeping strong relationships with clients. Specialist in Digital Advertising, Internet Strategy, Blogging and Social Marketing, promoting the growing importance of the new technologies in modern advertising and the way to build more competitive brands. Creation, development and production of social awareness campaigns for institutional advertisers: Public Awareness Campaign for Cybernetic Park of Santo Domingo (PCSD), Public Awareness Campaign for Santo Domingo Film School (Cyberpark Studios) Public Awareness Project Brand-Country (CEI-RD), Public Awareness Campaign for MAPA. Creation and design of corporate identity for the brands ONEMAX, ALO, PCSD, MAPA, CyberPark Studios. Institutional Clients: Santo Domingo Cyberpark (Technological Park), Cyberpark Studios (Film School), Export and Investment Center of the Dominican Republic (CEI-RD), Technological institute of the Americas (ITLA). Corporate Clients: Onemax (telecommunications), Nescafe (food), Nespresso (vending), LAM (pharma), Red Bull (drink),

Marketing Planner

Consulting & Audits

Director of Consulting & Coaching  - As a freelancer

C. de la Begonia, 88, 28109 Alcobendas, Madrid, Spain

January 1996 - May 2006 (10 years and 4 months)

Marketing Audit. Analysis, diagnosis, execution and supervision of marketing plans. Management & monitoring of consultancy projects. As a part of this task, carrying out Public Awareness Projects for: MIGRAR FOUNDATION (Spanish Red Cross). CCM (Mediterranean Purchasing Company), CROEM (Regional Confederation of Business Organizations), Social Security National Institute (INSS). Under my leadership, Marketing Planner was elected, for two consecutive years, strategic partner and tutor of the "Young Entrepreneurs Program" supported by the European Social Funds (FSE). Corporate Clients: Codorníu, Hero, Grupo Santillana, Juver, Carrefour, Kodak, Glaxo Smith Kline, Sanofi Labs, Beachcomber Hotels and Resorts, Mar de Couso, San Isidro Cellars, Purisima Wine Cooperative, Rumbo, Arca Systems, Caser, the Spanish Red Cross, Fycsa Consulting, Mercuri International, Psicotec Consulting, among others. Institutional Clients: Spanish Red Cross (MIGRAR Foundation), CROEM (Regional Confederation of Business Organizations), Federation of Commerce (FECOM).

Bassat, Ogilvy & Mather

Senior Account Manager

C. del Poeta Joan Maragall, 1, 28020 Madrid, Spain

October 1990 - November 1994 (4 years and 1 month)

Worldwide full service advertising agency recognized as the most creative amongst all multinational agencies. The first national agency in terms of billing for 3 consecutive years. Focused on promoting the integration of the role of Communication and Marketing in the business environment of the clients, reinforcing the relationship of the Agency with them, switching from a role of "service provider" to a "strategic partner of Marketing". Reporting directly to the Director of Client Services, responsible to managing (in terms of planning, creativity, production and media) the communication strategies of the different accounts in the local (Spain) and outer markets (Europe, Africa and Latin America). Creation, development and coordination of PP.RR, promotions and special events. As a result, Passport Scotch went from being the seventh brand in terms of market share to become the third one (despite our budget was 5 times lower), new products were assigned to the agency and Spain became the head country in terms of advertising strategy. Institutional Clients: Ministry of Finance- Public Treasury (Public Awareness Project to generate image of solvency and profitability of the institution amongst clients), Traffic General Authority- DGT (Public Awareness Project to inculcate new habits and attitudes towards road safety). Corporate Clients: Seagram, (Passport, Chivas Regal, 100 Pipers, The Glenlivet, Nº1 Bourbon St.) Unilever (Flora, Tulipán, Liptonice), Shell (oil).

LOWE-RZR Advertising

Account Supervisor

C. de Carbonero y Sol, 15, 28006 Madrid, Spain

July 1988 - October 1990 (2 years and 3 months)

Small multinational full service advertising agency considered as the most awarded of Spain and the pioneer of the new spanish advertising after receiving the highest awards in the most prestigious international festivals. As an account supervisor & planner -reporting directly to the General Director responsible for the creation, design, implementation and coordination of communication, creative and media strategies (advertising, promotion, PP.RR) for the campaigns President (milk), Jakinbide (Basque Government), Bacardi (rum), Canal + (cable tv). Member of the teams awarded with 2 Golden Lions in Cannes, 3 Grand Prix in San Sebastian Festival. Institutional Clients: Eusko Jaurlaritza (Basque Government). Corporate Clients: Bacardi (rum), Telefónica (telecom), Rovi Laboratories (pharma), La Casera (drinks), Volvo (cars), Cruzcampo (beer), Fagor (home appliances), South African Airways (airlines), Campofrío (food), Telefunken (sound & image).


Creative Research Analist

C. Quinta, 9, 28055 Madrid, Spain

January 1987 - June 1988 (1 year and 5 months)

Agency specialized in Marketing Research and Strategy Analysis. Reporting directly to the General Director, responsible for the design, planification, development of the different research projects focused on the analysis of intangible brand elements: Brand Loyalty, Brand Preference, Brand Affinity. Brand Value, Brand Awareness, Brand Leadership, Spontaneous & Induced Perceptions, Brand Image, Brand Communication, Brand Associations (Country of Origin, Distribution Channel). Corporate Clients: La Casera (drinks), Cadbury/Schweppes (drinks)).

TCA Advertising


C. de Arroyofresno, 19, 28035 Madrid, Spain

April 1985 - December 1986 (1 year and 8 months)

Creative boutique which delivered an advertising focused on originality, differentiation beyond the conventional stream. Reporting directly to the General Director, responsible to defining the creative strategy and to settle the creative concepts which support the campaign. Corporate Clients: Schweppes-Rioblanco (Tonic Water, Lemon, Orange), La Casera (Orange, Cola, Soda)