Skill set (22)
Anthony in a few words
"I want to remark on your composure and direction during one of the highest growth days in our company's history, we definitely couldn't of pulled it off without you. You succeeded in expanding and elevating the quality of all areas of our marketing."
💬 Founder at Bier Company
"Before ads we generated £5k revenue online.
With just £4k ad spend per month we've been averaging £17k days.
Our ads went down for a week and we went down to £10k per day...
But when the ads came back we saw our 3 highest revenue days ever!"
💬 Marketing Manager at Bissell
"Since starting you've changed the face of our business. We've more than doubled in size."
💬 Founder at St Berts
"We've been seeing unusually high sales numbers, starting from the day you took over the ads."
💬 Marketing Manager at BenQ
"I look after 30-40 agencies at any one time, and you guys are among the top few for direct response and ROI.
The clarity of your campaign structures is one of the biggest indicators we look at for this."
💬 Dedicated Facebook Rep
- - - - - - - - - - -
🛠 SERVICES:
- Product, offer, campaign strategy
- Paid social
- Paid search
- Presell landing page optimisation
- Website conversion rate optimisation
- Email & SMS flows & campaigns
- Copywriting & creative production
- Multitouch attribution & marketing mix modelling
- - - - - - - - - - -
👋 ABOUT ME:
I'm currently Head Of Marketing at one of UK's top growth ecommerce startups, with the founder of PureGym on the board.
Trained under the Head Of Paid Media at King (made Candy Crush #12 Most Downloaded app ever).
Take advantage of my 10+ years of experience leading marketing departments for high growth startups, industry leaders and boutique agencies. I've managed £6M+ in profitable media spend across nearly every marketing activity you can think of.
I've worked with dozens of clients large and small, including:
✔ UK National Grid
✔ Bissell
✔ BenQ
✔ Frasers Group (Sports Direct & more)
✔ Kaspersky Antivirus
Experience
- Bier CompanyHead Of Marketing - B2C Ecommerce & Subscriptions, Strategy, Creative, Management, Data ScienceFebruary 2022 - Today (3 years and 2 months)London, UKHead Of Marketing at one of UK's top growth eCommerce startups, with the founder of PureGym on board of directors. I'm responsible for 15 simultaneous marketing activities, leading executives, freelancers and agencies.• Highest revenue month so far at £600k+• Grew paying subscribers by 12x in 4 months• I directly manage strategy, ads for TV, Google, Facebook, Twitter, Pinterest, Untappd, and handle email, SMS, socials, attribution, CRO, design• Indirectly manage radio ads, SEO, direct mail, affiliate, PR
- Upbeat AgencySenior Media Buying Manager - Agency-Side Paid Social, Paid Search, CRO, SMM, Email ServiceSeptember 2017 - February 2022 (4 years and 5 months)London, UKUpbeat Agency is a top performing digital marketing agency with a specialisation in boutique performance marketing, creative, CRO and consulting. Managed growth campaigns across a wide variety of industries, servicing 50+ clients.• Highest yearly management profitable ad spend was $11M+• Full funnel strategic consulting for small SME clients all the way up to 9-figure corporate icons (Bissell, BenQ)• Managed relationships with clients directly, led marketing team• Managed cross-functional team of performance marketing experts, creative producers and freelancers
Recommendations
Education
- Music Technology & InnovationDe Montford University2012
Certifications
- 10+ Years Marketing ExperienceSchool of hard knocks