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Anna Fedotova

Product Analytics Consultant

Works remotely from Amsterdam

  • 52.3728
  • 4.8936
  • Suggested rate €560 / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Anna's quote.

This freelancer is available part-time (4 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 4 days per week

Propose a project The project will begin once you accept Anna's quote.

Location and workplace preferences

Location
Amsterdam, The Netherlands
Remote only
Primarily works remotely

Preferences

Project length
  • Between 1-3 months
  • Between 3-6 months
Business sector
  • Digital & IT
  • E-commerce
  • Education & E-learning
  • Tech
  • Travel & Tourism
Company size
  • 11 - 49 people
  • 50 - 249 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Reputation

Languages

  • English

    Fluent

  • Spanish

    Fluent

  • Russian

    Native or bilingual

Categories

Skills (21)

Anna in a few words

I’m Anna, and I help companies navigate the messy landscape of data and product analytics!

In the past 5+ years, I’ve worked for a number of digital startups and scaleups as one of the first joiners of the data department. This gave me a lot of exposure to a wide range of problems, from defining activation for a B2B SaaS product to choosing the right data infrastructure for a B2C online learning platform.

I have helped product, marketing, and strategy teams to frame their business questions to be answered with data, translated these into clear requirements for engineering teams, and as a result provided the necessary visibility on how the business is doing through clear metrics and data-driven frameworks for decision making.

I am passionate about education and I love to explain complex concepts in an easy-to-understand way. I will avoid throwing meaningless data lingo your way just to make myself look smart. I also stick to a “no BS” approach in my work: my main driver is to set you up for success, not to build you a Tesla when all you need is a bicycle right now. And I definitely like to approach any challenges with a can-do attitude and a nerdy joke.

Experience

Notabene

Tech

Product Data Analytics Consultant  - As a freelancer

New York, United States of America

November 2021 - Today (1 year and 3 months)

- Carried out an in-depth audit of existing metrics consistency and accuracy and provided actionable recommendations
- Created data infrastructure proposal to move faster in the short-term and scale better in the mid-term
- Facilitated brainstorming sessions with the business stakeholders (product, strategy, design, operations) to define questions to be answered with data
- Put in place a tracking plan for the engineering team to implement missing events and establish a standardized naming convention
- Defined business and product metrics, visualized them through interactive dashboards
Product analytics Mixpanel Metabase Metrics Segment Redshift Reporting Tracking SQL

SuperDataScience

Education & E-learning

Senior Data Analyst  - As a freelancer

Brisbane, Australia

October 2020 - September 2021 (11 months)

- Established scalable data infrastructure that permitted automated reporting with up-to-date data
- Created tracking plan and managed the implementation of Segment event tracking by the engineering team
- Defined growth funnel and created a self-serve calculator helping marketing & product assess the projected impact of their initiatives on the bottom line
- Designed experiments, defined success metrics, and assessed the expected and actual impact of product & growth initiatives (A/B testing)
- Fostered data-driven company culture by providing training, sharing exploratory analysis insights, and enabling decision-makers to access the necessary data

TravelPerk

Travel & Tourism

Data Analyst

Barcelona, Spain

July 2019 - September 2020 (1 year and 2 months)

- Led analytical projects within product and growth teams (multi-touch attribution, definition of activation and Product Qualified Lead, activity-based customer segmentation)
- Designed and implemented actionable metrics, dashboards, and reports (Looker, Amplitude)
- Created data models in Redshift and Looker
- Defined tracking to measure new feature adoption
Looker Amplitude Data Analysis Product Analytics SQL Segment Redshift Reporting Dashboards

Education