I’m a strategic thinker with a bold, creative way of working.

I thrive when turning big-picture strategies into unmissable content and communication plans. Having begun my career in a start-up environment, I naturally generate integrated campaigns that maximize the potential of all content, flexing narratives and stories to meet different KPIs.

Every campaign is anchored in data. Researching, optimizing and reporting is part of my day-to-day rhythm of work. Being social first, I look for the thumb-stopping ideas that make an impact. Always measuring every step of the process, I can prove the worth of every campaign and activation.

My experience varies from event and product launch marketing, cross-functional team projects, influencer collaborations, media partnerships, growth-hacking lead generation, SEO optimized content and much more. This includes treatments and script-writing for podcasts and video content.

As a person, I’m a loud, outgoing member of any team. I work best with people who aren’t afraid to fail, who get a buzz out of bouncing ideas and who complement each other’s talents to create brilliant work. I have an acute attention to detail but my disruptive creativity means I always think big and am suited to brands that aren’t afraid to stand out.