Skill set (13)
Anjali in a few words
A storyteller at heart, I decided to pursue marketing to help brands connect with their customers through data-driven stories. I recently graduated with a Merit in MSc Marketing from the London School of Economics and Political Science, UK and have two years of prior experience working with start-ups and legacy brands to define their digital marketing strategies: from social media, email, website design, brand management, content, influencer and paid marketing. I have worked across different industries such as FMCG, Clothes and Apparel, Travel and Tourism, and Healthcare. I would love to explore partnerships where I can help drive data-driven campaigns and align marketing objectives and goals to the business mission. I also have experience with the following tools: Facebook Ad Manager, SEMRush, Crazy Egg, MOZ, Google Analytics, Microsoft Office, SPSS, Later, Hubspot, Sprout Social, Mailchimp, Hootsuite.
Experience
- Pink Lemonade Communications Pvt Ltd.Digital Marketing ManagerAugust 2020 - March 2021 (7 months)Bangalore Urban, Karnataka, India• Social Media: Take ownership of end to end social media growth for multiple accounts. Create social media calendars, regulate paid advertisements for Facebook and Instagram, monitor growth-related KPIs along with ORM and ideate content strategies along with managing brand and influencer collaborations• Project Management: Lead various digital marketing projects in tandem with a team. Set goals, communicate objectives and deadlines, execute project plans, monitor growth, performance and constraints and achieve monthly targets• Collaborations: Drive brand and influencer collaborations for various campaigns across clients. Ideate the best synergies between brands with other brands/influencers/partner-brands, execute and monitor the collaboration campaigns and analyze achieved goals and targets for future opportunities Influencer campaigns with Social Catalyzers, The Hub Bengaluru and brand collaborations with Little Black Book, Swiggy• Youtube: Ideate and strategize for the platform through SEO-friendly approaches used in the industry. Consistently monitor performance on the channels and repurpose varied content through the homepage, playlists, community tab, etc.• Website: Coordinate with the website team to plan and execute monthly website deliverables: banners, content plugs, campaign-specific promotions and bi-weekly website maintenance tasks and improvement action plans for a smoother user experience. Clients: ITC (Food & Beverages), Plexus Neuro Stem Centre (Hospitals & Healthcare), Tareeka (Apparels & Fashion), Jockey (Apparels & Fashion), Attwact (Apparels & Fashion), Millet Xpress (Food and Beverages), H&S Supply Chains Limited (Supply Chain & Logistics), Deep Rooted (Food & Beverages)
- HOLIDIFYSocial Media StrategistDecember 2019 - July 2020 (7 months)Bengaluru, Karnataka, India• Create Social Media Calendars for Facebook and Instagram• Create & Regulate Paid Advertisements on Facebook and Instagram• Manage Overall Reach, Engagement, Brand Awareness, Video Views, Follows, Page Likes for social media profiles• Ideate Instagram overall profile, aesthetics and look• Conduct Giveaways and Campaigns on Facebook and Instagram• Approach & Initiate Relationships with Representatives in the field, Influencers and Audiences.
- HOLIDIFYSocial Media AssistantAugust 2019 - November 2019 (3 months)Bengaluru, Karnataka, India• Managing interns and content requirements for Facebook and Instagram• Finalizing, uploading, scheduling articles/videos/creatives/stories for Facebook and Instagram• Ideate social media friendly topics for articles/videos/creatives/stories• Assist in video creations, creatives creations for Facebook and different story templates for Instagram• Conduct Giveaways on Instagram
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Education
- Msc, MarketingThe London School of Economics and Political Science (LSE)2022Msc, Marketing
- Bachelor of ArtsChrist University, Bangalore2019BA - Bachelor of Arts, English