Angharad Jones, Copywriter, content strategist and head of content

Check out Angharad's expertise

I'm a content strategist, copywriter, editorial writer and content marketer with more than 10 years' experience, specialising in premium fashion, beauty, and lifestyle. I blend content strategy and data analysis with editorial-inspired creativity, creating and using content in a way that both resonates with target audiences, and meets business goals.

During my career, I’ve led the content marketing team for the luxury fashion division at THG; developed and executed content strategies for interior design and homeware brands at Indesign Media; led the global content team at skincare brand Jurlique; and worked across markets in Europe, APAC and the US.

I have experience across all things content - web, print, photography, video, PR, social media, big campaigns, influencer marketing, and brand building and tone of voice. I've helped launch new brands, resurrect flailing ones, and built talented content teams from scratch.

Now freelance, I work with global brands, publications, small startups and creative agencies around the world. Here are a few things I do:

- Content strategy, direction and management

- Copywriting, including tone of voice, web, social media, blog, email, PR and 'big ideas'

- Online and print editorial features

- Social media strategy and management

You can take a look at some of my work at angharadjones.co.uk or my personal newsletter (a Substack bestseller) at angharadjones.substack.com.

Angharad Jones

Freelance Copywriter & Content Strategist

LUXURY GOODS

April 2021 - Today (3 years and 6 months)

London, England, United Kingdom

Specialising in fashion, lifestyle, skincare/beauty and travel/hospitality, I offer copywriting, content writing, content strategy and content management for FMCG brands. I also write editorial content for a variety of printed and online publications.

Examples of my work can be found at angharadjones.co.uk

I've worked with:

- art'otel, a collection of contemporary hotels in European cities, with a focus on art and creativity. As a regular contributor, I have written copy for the hotels' websites and print magazines, writing travel articles for each city.

- Don Julio Tequila. To mark the 80th anniversary of Don Julio Tequila, we highlighted 80 Mexicans from around the world shaping who are contemporary culture. I was the copywriter on this project, writing profiles on the individuals, campaign headlines, web landing page, and accompanying copy for print, video and social media.

- The Body Shop, a global skin and bodycare brand. I joined the copy team to bring The Body Shop's Christmas 2022 campaign to life, writing copy for landing pages, social, paid search, display, press releases and email (agency: Wellcom London)

- Exclusive Collection, a British premium hospitality group. As part of an extensive rebrand, I created a new tone of voice and channel guidelines, alongside new brand stories, messaging and positioning.

- Bloom & Wild, the online florist that cares wildly. Over a 6-month freelance contract as Senior Copywriter, I wrote copy for all marketing channels, established tone of voice for the B2B arm of the business, and worked with the creative team to develop seasonal campaign concepts.

- The Local Project, an Australian interior design and architecture magazine. I regularly contribute to The Commercial Project - an exploration of new residential and retail spaces in Sydney and Melbourne.

- Editorialist, a US-based luxury fashion magazine. I regularly contribute written editorial features on fashion trends and styling.

Copywriting Content marketing Brand content Editorial

Jurlique

Global Content Lead

FASHION & COSMETICS

April 2019 - March 2021 (1 year and 12 months)

Sydney, NSW, Australia

Jurlique is an Australian biodynamic skincare brand with a rich heritage. As part of the global brand team based in Sydney, I was responsible for all content that was created and implemented across all markets: Australia & New Zealand, Asia, UK & Europe, and US.

In this role I:

- Created a multi-channel content and social media strategy to be used across all markets

- Planned and managed monthly content creation and distribution including blogs, web pages, video, imagery and social media assets

- Developed a new content sharing and reporting process across all markets

- Worked with the in-house creative studio to create and develop seasonal campaigns and product launches

- Worked with global PR teams to establish influencer relationships and campaigns that reached wider brand and business goals

- I was responsible for doubling the global Instagram's following, and increasing average engagement rate from 3% to 6%

Copywriting Content strategy Content marketing Influencer marketing

Indesign Media Asia Pacific

Senior Content Editor

PUBLISHING

November 2018 - March 2019 (5 months)

Sydney, NSW, Australia

Editorial content creation and content marketing strategies for C-GEN, Indesign Media's internal content agency.

In this contract role, I wrote and edited a variety of branded content for Indesign and Habitus magazines, as well as created and implemented content marketing strategies for external clients in the architecture and design industries.

Editorial Editorial strategy Copywriting Content marketing

Check out Angharad's experience

BA English Language

Newcastle University

2011