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Andrés Varela Da Costa

Business development | Digital expert | Consultor

Can work in or around Madrid

  • 40.4167
  • -3.7036
  • Suggested rate €400 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 2 hours
Propose a project The project will begin once you accept Andrés's quote.

This freelancer is available part-time (2 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 2 days per week

Propose a project The project will begin once you accept Andrés's quote.

Location and workplace preferences

Madrid, España
Can work onsite in your office in
  • around Madrid and 10km


Project length
Would prefer:
  • Between 1-3 months
  • Between 3-6 months
Would prefer to avoid:
  • ≤ 1 week
  • ≤ 1 month
Business sector
  • Biotech
  • Banking & Insurance
  • Retail (Small Business)
  • E-commerce
  • Education & E-learning
+10 other
Company size
Would prefer:
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
Would prefer to avoid:
1 person


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email



  • Spanish

    Native or bilingual

  • Portuguese

    Native or bilingual

  • English


  • French



Skills (50)

Andrés in a few words

Transformación Digital | Estrategia Digital Omni-canal | Irrupción del Desarrollo de Negocio | B2B | e-Commerce.

He desarrollado, ejecutado y entrenado una metodología para el desarrollo de negocio como forma de escalar y hacer crecer desde su concepción un modelo o área de negocio B2B basándome en Filosofía, Tecnologías y la Persuasión necesarias en relaciones que generan confianza.
Puedo aportar mi experiencia de 20 años en entornos digitales internacionales y ayudar en diversas industrias Travel, Fintech, Medios Digitales, mobile marketing, SaaS, e-Commerce/m-Commerce tanto desde una perspectiva B2B como B2C.
Visión con Ejecución, Desarrollo de Negocio y alianzas, Ventas y crecimiento, mentorización y desarrollo de equipos, emprendimiento tecnológico.

Digital Transformation | Business Development | B2B | e-Commerce | Consulting & entrepreneurship.

Where can i help: B2B, Travel, digital media, mobile marketing, SaaS, e-commerce/m-commerce, Fintech: PaaS & cloud payments.

What can i offer: 20 years experience developing start-up businesses and operations from the scratch particularly on the Digital field. Helping companies internationally to adapt, grow & go digital. Vision with execution, Sales, business development & partnerships, mentoring & team building, entrepreneurship.

Industry specialties: B2B, Media, TravelTech, Fintech, Retail, FMCG, Leisure & Entertainment, Telco...

Experience Thinking & Execution : Innovation +digital transformation +business & sales development. Digital, B2B, Sales strategy & Performance based Marketing specialist, International Business development, e-commerce, m-commerce, social commerce, mobile payments, organisational & management consultancy.

Specialist in TravelTech, Omni-channel commerce, performance-based & digital marketing solutions, Real Time Marketing, programmatic media, mobile, payments, Portugal & Spain markets, internationalisation...



The Beemine Lab


Business Farmer  - As a freelancer

Madrid, Community of Madrid, Spain

March 2020 - Today (3 years)

Building a new industry with a new category of innovative products for the well-being based in CBD (Cannabis Sativa L) & honey.
Let's heal together with the next family of functional cosmetics based in the natural properties from Cannabis CBD and honey!
Key aspects:
- Internationalisation,
- Digital and direct sales channels,
- B2B channel sales partnerships



Director Strategic Alliances  - As a freelancer

Madrid Area, Spain

February 2019 - April 2020 (1 year and 2 months)

B2B TRAVELTECH MOBILITY & LOCAL ACTIVITIES PLATFORM (SaaS) Servantrip provides you with the ultimate B2B consolidator for airport transfers and Door-to-Door private drivers in more than 170 countries but not only... now, we are ready to shape the future of services at destination as the One-Stop shop for mobility services and Tours & Activities in 4,500+ destinations!.
Servantrip is an aMADEUS Global partner for transfers, an alliance stablished by myself.
Partnerships & Business development: I help to develop, integrate and activate a B2B Partners’ Channel Distribution network (affiliates) built from scratch and based on APi integrations to include up to 7,000+ point of sales including travel agency shops, OTA's, marketplaces or wholesalers & tour-operators...

IE University

Education & E-learning

Mentor (Startup Lab)  - As a freelancer

Madrid, Madrid, España

July 2019 - December 2019 (5 months)

Mentorización de equipos y proyectos para presentación de Startups en el LAB de la Universidad.

Founder Institute

Education & E-learning

Business Mentor  - As a freelancer

Madrid Area, Spain

March 2016 - February 2019 (2 years and 11 months)

MENTORING (15 projects, 8 graded) The Founder Institute is the world’s premier idea-stage accelerator and startup launch program for talented entrepreneurs. Based in Silicon Valley and with chapters across 100 cities and 50 countries, the Founder Institute has helped launch over 2,000 companies, which have created over 15,000+ new jobs and $20B in shareholder value. The company's mission is to “Globalize Silicon Valley” and build sustainable startup ecosystems that will create one million new jobs worldwide. 2018 is my 3rd season in Madrid, mentoring technology startups: creation, training to pitch and support in raising capital through a Fist class CEO's network with proven success in the Spanish entrepreneurial ecosystem.


Press & Media

Head of Ecselis Spain

Madrid Area, Spain

March 2018 - November 2018 (8 months)

DIGITAL PERFORMANCE Ecselis is the online performance marketing brand of Havas Media Group, with over 610 specialists in 41 markets.
Offering channel expertise across SEO, paid search, affiliate marketing, performance display, native ads, eRetail in, conversion optimisation and dynamic creative optimisation, as well as multi-channel products.
Key clients include: AXA, KIA, Hyundai, El Corte Ingles, Philips, Repsol, Banco Santander, France Telecom, Telefónica Movistar.


Press & Media

Business Development Partner

Madrid Area, Spain

October 2017 - February 2018 (4 months)

SNAPCHAT PROJECT New projects: adstory, bridging the gap between Brands and Millennials. Set up and liaison between Snapchat as the king of Millennials' platform and Vivendi/Gameloft as the perfect partner to represent them in Spain.


Travel & Tourism

Strategic Advisor, partnerships & alliances  - As a freelancer

Madrid Area, Spain

January 2016 - July 2017 (1 year and 6 months)

ECOMMERCE TRAVELTECH PLATFORM Deploying the B2B Partner's Channel Distribution strategy closing key Alliances to place Servantrip on the top of mind of Global Travel industry players: 120 partners Worldwide are already spreading the word since February to June 2017. A Global Tourism platform that allows travellers to book services at destination with Transfers, drivers, tour guides/interpreters and city tours' packs; through the largest World’s network of local certified-class professionals: A reliable network where travellers can hire local professionals before arriving at their destination. The best way for travellers to explore their destination city and not worry about missing any of the places that are not in guide books. Easy, Fast, Reliable and price worthy.

Seamless Distribution Systems AB

Banking & Insurance

Sales Business Development  - As a freelancer


June 2015 - May 2017 (1 year and 11 months)

MOBILE PAYMENTS Seqr was more than a wallet, an Omnichannel mobile payments platform for Retailers that provided the right Transactional Data to customize the right Mobile Marketing.
Helping Retailers, brands and media to connect and generate revenues with their users through a mobile app that transform the smartphone in a seamless unbeatable omni-channel payments and mCommerce tool. See how Mobile payment solutions & Branding payments trigger mobile marketing at

My purpose was: Developing the SEPA Direct Debit (direct transfer from personal account) as the safest way to mCommerce! in Spain with Seqr and MeaWallet solutions. Channel strategy development has enrolled big players as iECISA and open 100 retail opportunities. A Smarter & Safe way to pay in one-click and shop anytime, everywhere from your mobile... whatever the payment scenario or the channel be. Cash free, credit card free... directly from your bank account in your smartphone.
Try SEQR! as the Mobile payment solution that trigger Real Omni-channel action for Retailers.

Powa Technologies


Vice President Of Business Development

Madrid (Spain) | Lisbon (Portugal)

June 2014 - June 2015 (1 year)

MCOMMERCE & PAYMENTS PLATFORM "Powa is the Commerce Revolution platform that link Brands & users providing Commercial Freedom anytime, everywhere".
Powa is an international commerce specialist that creates technologies to seamlessly integrate the physical and digital world. The Powa suite of commerce solutions is made for a world where consumers hold the future in their hands – be it a laptop, tablet or mobile.
The purpose in this start-up project was to introduce PowaTag: an "one-click" mobile app for instant shopping (omni-channel purchase), into the Iberian markets: Spain & Portugal, in order to gain fast pace traction.
The result was a 2.000 retailers, brands and partners pipeline contacted and around 10% engaged in our business development strategy.
I was responsible for the Portugal full verticals market and the eCommerce, Media and FMCG verticals.
Main clients: Sonae, Pingo Doce, EDP, FNAC, Altice (Portugal Telecom), Global Media Group, Cofina / Media Capital, NOS, P&G...

The Valley Digital Business School

Education & E-learning

Mentor  - As a freelancer

Madrid Area, Spain

June 2014 - May 2015 (11 months)

Tutor & mentor Professor in start-up entrepreneurship and business projects. "Learning is growing up, Education creates Future, Contribute to it!"



International Business Development  - As a freelancer

Madrid Area, Spain

December 2013 - June 2014 (6 months)

Responsible for the first stage on internationalisation: Strategy deployment, platform localisation in 7 languages, recruit and train team on-board, process and business development. Actively operating and selling after 6 months in 2 European markets (UK & Germany) and Latam. The next step was to become international opening new markets in 2014. That was my purpose.

Ticketea is the easiest “do-it-yourself” platform to organise and manage your events and sell your tickets! is the Spanish leading social ticketing platform to manage events and sell tickets online. Ticketea has become the biggest pure digital marketplace for event organisers and attendees in Spain, issuing more than 2 million tickets.

It is not only about buying or selling tickets, it is about making your event to become an experience and then share it in Social media. It is about linking organisers and attendees/fans. It is about what we have named as #socialticketing.

Intelligence Data Box (my1startup)


Managing partner

Madrid Area, Spain

September 2012 - October 2013 (1 year and 1 month)

BIG DATA & PERFORMANCE MEDIA AGENCY. New start-up business intelligence marketing solutions provider based on intelligent DataBases nurtured with Big Data (income & social) with Madiva solutions.
Responsible to plan, set-up, organise and launch new business with this new 360 performance delivery agency. Acquired by Spanish technological group (Tf6) after the 1st year operation. Top 15 Google search investor.
Key clients: Orange telecom, Jazztel, Tuenti, RACC, Canal+


Press & Media

Regional Sales Director

Lisbon Area, Portugal

February 2011 - May 2012 (1 year and 3 months)

DIGITAL MARKETING & PERFORMANCE Performance based marketing services for digital media and e-commerce. Responsible to lead business development and manage the operational team in the Portuguese market. Opening Brazilian market on an early stage.


Press & Media

National Sales Director


January 2007 - February 2011 (4 years and 1 month)

DIGITAL MARKETING & PERFORMANCE. Performance based marketing services for digital media and e-commerce.
Responsible for developing a new market operation in Portugal. Operation: 4 FTE's, +70 clients (apple,, eDreams, lufthansa, vueling, citibank, Nos, Optimus, mcafee, barclaycard, meetic, Apple Store, Dell, Sony, Nike, eBay...)
Revenues & Gross Profit objectives reached after 1st year operation.
TradeDoubler is a Pan-European digital marketing company offering a range of performance-based marketing solutions (affiliation, direct response campaigns, pay per call, Search, Technology tracking & optimisation, data access & programmatic media...). TradeDoubler’s products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. 18 countries across Europe + Japan. With a breadth of expertise across multiple industry sectors and a network of more than 130,000 website publishers TradeDoubler helps deliver online results for over 1,800 advertisers across Europe including a mix of local and international companies.

Genetsis partners


Director New Business Development


September 2005 - January 2007 (1 year and 4 months)

DIGITAL MARKETING AGENCY Promotional & Relational Digital Marketing Services agency.
Main clients & projects: Coca-cola (,, Fanta (, L'Oreal, Ford (, Danone (, Caja Madrid, Flex, Fernando Alonso, Alejandro Sanz, Pernod Ricard (, Carlsberg, Cruz Roja Española, Unicef, Pescanova, Adena, Control (


Retail (Small Business)

National Sales And Marketing Director


October 2004 - September 2005 (11 months)

Naturhouse is the most important Spanish retail franchising network specialised in nutrition and dietetics (2.000 shops Worldwide).
Main responsibility:
- to lead franchise developing strategy in Spain & Portugal giving support to the task force on the field regarding marketing & sales,
- to coordinate and lead commercial policies and sales follow-up by regions,
- key account coordination for best practices & benchmarks...
During that time, I assumed a double role giving support to a 10 commercials' sales force on analysis & training to develop the franchise network in Spanish central region (Madrid, Castilla La Mancha, Castilla León, Aragón, País Vasco, Barcelona, Extremadura, Málaga, Granada, Canary islands) + Portugal and defining a Marketing strategy to deliver specific support on field marketing actions with the franchising partners' network.


Travel & Tourism

Head Of Ecommerce


June 2003 - October 2004 (1 year and 4 months)

ECOMMERCE HOTEL BOOKING Spanish hotel booking services provider...
Key responsabilities:
Internet Business development to final customer (on-line sales).
Web services support development to channel distribution and hotels.
Marketing plans and commercial policies.
On-line Branding & e-marketing and communication management.
On-line promotions & Advertising campaigns.
New services development.
Team Leading (3 managers + 4 executives).
Business project leading for internet technology.


Travel & Tourism

National Sales Marketing Manager


September 2001 - June 2003 (1 year and 9 months)

E-COMMERCE TRAVEL PLATFORM (OTA) Pioneer online travel agency Star-Up in Spain...
Mission: To increase the Qualified Users Database (B2C) and the Corporate Customer Database (B2B) through promotional strategies and actions.

Main duties:
- Communication strategy & Marketing plan definition (on-line & off-line media purchase, bartering);
- Organisation of PR actions (workshops), industry events and trade shows;
- Spanish site advertising commercialisation;
- Marketing communications materials including sales collateral, presentations, merchandise, print and online advertising, email newsletters coordination;
- Business Development and Alliance management;
- Affiliate project manager;
- Customer service coordination;
- Industry analysis through Data Mining and Micro strategy tools.

AMC Entertainment

Entertainment & Leisure

Marketing Communications Manager

Las Rozas De Madrid Area, Spain

September 1999 - September 2001 (2 years)

MOVIE THEATRES & FILM DISTRIBUTION & LEISURE PARKS Movie exhibition in Entertainment and Outlet parks.
Main duties:
- Marketing plan definition;
- Communication strategy and Media purchase;
- Sponsors relationship management and follow up (Telefónica Movistar key account, Coca-Cola and Nestlé Marketing coordinator);
- Management of relations and agreements with media partners, film distributors, Advertising agencies and partners;
- Promotions, B2B services and commercialisation of advertising supports;
- Sales force leading;
- Corporate services;
- Special events and PR organisation;
- Market Research and web page development (;
- Management of a fidelity customer program.


Consulting & Audits

Management Consultant

Paris Area, France

July 1998 - September 1999 (1 year and 2 months)

STRATEGIC CONSULTING Consultant Paris - London.
Multi-site project Groupe SEB (Calor, Tefal, Rowenta) in France: Reorganisation & Change management.

Project Areas:
- Strategic Marketing: Reorganisation, process analysis & re-engineering, work teams management, job descriptions, Marketing Forum (Know-How sharing platform).
- Worldwide Commercial Department & Logistics: Support on the microanalysis phase with observations, interviews, productivity analysis & group dynamics.
- Other projects: Analyst in WAFFA Assurances (Morocco) & MIC (France) projects. Organisational structures, activity list & job description analysis, Executive board interviews and business process & flux.