Description

Soy Product & UI/UX Designer con más de 8 años de experiencia creando experiencias digitales para marcas globales en retail, hospitality, lujo y travel. Me especializo en UI de alta calidad, sistemas de diseño escalables, diseño mobile-first y productos complejos que combinan negocio, tecnología y experiencia de usuario.

He liderado proyectos end-to-end para empresas como Vidanta, Qatar Duty-Free, Kerzner International, Clarks y Zumnorde, colaborando con equipos de producto, ingeniería, marketing y stakeholders de alto nivel. Mi enfoque combina investigación, arquitectura UX, interfaces claras, microinteracciones y una visión estratégica que convierte necesidades del negocio en productos funcionales y atractivos.

También tengo experiencia aplicando AI en experiencias digitales, utilizando modelos para personalización de contenidos y toma de decisiones en plataformas con múltiples journeys.

Me apasiona crear productos que resuelven problemas reales, que sean accesibles, coherentes y visualmente sólidos. Disfruto especialmente construir sistemas de diseño, mejorar la eficiencia entre equipos y garantizar que cada detalle —desde el flujo hasta la animación— y que aporte claridad y valor al usuario.

Visita mi portfolio :)

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

Andrea Galindo | Graphic & Product Design
Freelance Product Designer
November 2025 - Today (7 months)
Madrid, Spain
- Design the full user experience across different product needs.
- Conducting UX research, defining personas, rebuilding the IA, and creating unified user flows for different
customer types.
- Delivery of high-fidelity UI, interactive motion prototypes, and a scalable multi-property design system.
- Apply AI-powered matching logic to personalize recommendations and increase on-site experience discovery.
- Collaborate with cross-functional teams (Marketing, the internal Design team, and Engineering) to align KPIs and product strategy.
- Design System Set up and Tokenization
- UI Conceptualization
- Prototyping
- UI Animation
Artificial Intelligence (AI) User Experience Design Animation Information Architecture CRO
Percorso Studio
Senior Product Designer
HOSPITALITY
July 2025 - October 2025 (3 months)
Londres, United Kingdom
I was responsible for leading Vidanta World's digital transformation, which involved merging different products into one single portal.

I led the Visual UX approach, structuring the UX Journeys and Strategies, and beautifying them to get closer to the final UI. The project consisted of setting a Design system shared across different teams, UI Drops on a mobile-first approach, and handing off to development.
Design System User Experience Design User Research & Usability Testing
LIKE DIGITAL & PARTNERS
Product Designer
DIGITAL AND IT
July 2022 - July 2025 (3 years)
Londres, United Kingdom
• Design lead on medium size projects such as Zumnorde, Qatar Duty-Free, etc.
• Continuous support on UX/UI to the most senior team member and oversee the junior team members
• Assist and facilitate discovery and creative workshops with key stakeholders.
• Prepare strategic presentations by compiling benchmarking, heuristic analysis, personas, site maps, and information architecture.
• Translate client briefs & collected information in the discovery phase into logical UX screen flows.
• Design and deliver user-centred solutions, considering the platform, budget, or timeline constraints.
• Design on a mobile-first approach, primarily e-commerce orientating those to the correct CRO.
• Design QA of products on staging,using real device sor Browserstack.
• Animation & design interactions
• Handover documentation & annotations for product development, including 'Design Systems' & 'UI Kits' depending on project size.
User Experience Design User Research & Usability Testing Animation Design Systems