International marketing proficiency (10 years) in building and developing brands and categories.
3 years agency side (Adidas, Unilever);
8 years Heineken marketing in Russia (Moscow) and the Netherlands (Amsterdam).

Enterpreneur and founder of Social Butter - social-first digital marketing agency with a new vision, powered by AI. Based in Amsterdam with a global reach, we specialize in helping lifestyle brands establish a strong, impactful online presence.

Co-founder of Metasouls - ed tech startup onboarding into the skills of the future, including AI and web3, via online education and offline events.

My key competencies:
360 marketing strategy building, web3 marketing knowledge, brand building (both global and local), consumer insight understanding, multichannel communication strategy, innovation marketing (developing product concepts, ideation process, Product LifeCycle Process in CPGs).
I am an international speaker, advocating for web3 and other future-oriented skills.

At the heart of my work lies a commitment to empowering people, nurturing creativity, and promoting sustainable practices in the business world. I am driven by my interests in people, sport, photography, world exploration, mindfulness, sustainability, art, women empowerment.
My multifaceted interests and experiences enable me to bring a unique perspective to every role I undertake.