Ana Polo

Creación y dirección del nuevo departamento de eventos de este grupo de restauración. Captación de clientes, gestión del evento, coordinación con los equipos.

Helping brands to achieve their strategic goals on the marketing, communications and event fields (luxury hospitality, art, design, fashion).

Some of my most recent projects:

-Media Relations and Event Planning for hotel, art, fashion and design firms such as Loewe, Oteyza, Nobu Hotel Sevilla, Rado by The Swatch Group, Vitra, Cassina, galería Veta, Mercer Hoteles and others.

-Marketing Plan and guidance to launch a brand new ultra luxury villas collection brand in Ibiza.

-Event Planning: collaborating with different communication agencies on planning influencers and PR activations and events.

-Event Production: Management of suppliers, budget and all needs to build #CasaStradivarius for the Stradivarius brand (Inditex).

-Strategic consultancy for a company for the premium and luxury segment that integrates 3 branches: real estate, architecture & interior design studio and management of touristic apartments. Helping them to improve their image on all the company's touchpoints by coordinating the rebranding process, definition of the company's culture and implementation of the employee branding strategy and company culture.

5* hotel in Madrid´s Golden Mile. Responsible for the development of the strategic marketing plan to reinforce the hotel´s luxury positioning after the Covid crisis within the international and domestic markets. 360º Plan implementation across all platforms in accordance with sales targets for rooms and food & beverage outlets.

Management of the PR international agencies, and main contact for the media, influencers and celebrities, creating the best hotel experience for them.

Event, entertainment and partnerships/co-branding management.

Social media and influencer marketing lead.

Delivery of the online advertising strategy and website updates working together with the digital team.

Photo and video production coordination.

Responsible for the marketing department budget. Working together with all the hotel internal teams, corporate teams and suppliers.

This hotel is a member of The Leading Hotels of the World and has been 5-stars awarded by Forbes Travel Guide after its reopening in November 2021.