I run a multi-disciplinary team of product executives, analytics professionals and technologists helping mid-market companies with organic growth, margin expansion, buy, borrow and build, etc, basically initiatives aimed at improving true profit.
Personally, I started as Marketing analytics analyst, moved into internal consulting at HSBC Hong Kong and then moved to Sydney as Head of cards product portfolio for next 9 years (basically ensuring that high to moderate value customers stay with us longer and have higher share of wallet, using BNPL, international payment incentives, apple pay, spend and engagement campaigns, etc.
We have worked extensively in Retail banking, consumer lending and Insurance in strategy, execution and risk ownership roles for HSBC and Fintechs over last 16 years. Trained as a data scientist, I pride myself as a hands on analytics manager and Analytics led business transformation executive for our key industries.
Feel free to reach out to us for complementary discussion when you are early in your planning related to AI adoption and monetization or as a sounding board as you are refining your approach to AI for sustainable profit.