• Lead creative visual brand strategy processes to attract the right audience for clients. Designed and developed complete multi-faceted brand identities and design assets. Created a variety of strategic marketing assets to support company goals and drive lead generation.
• Led sessions with financial firms to develop strategic brand design aligned with key business objectives, using data-driven insights to improve engagement.
• Effectively translated marketing strategies and detailed brand values, purpose, and tone of voice into compelling visual concepts using multiple Adobe CC softwares and no-code tools.
• Created logos, marketing materials, social media posts, motion designs, and various digital and print assets.
• Liaising directly with stakeholders to meet their vision and requirements and craft meaningful visual brand stories, resulting in impactful design concepts that aligned with brand tone and values.
• Designed and prototyped high-value, complex website projects in Figma, collaborating with developers to deliver responsive, high-quality websites that maintain brand integrity while prioritising UX.
• Collaborated in cross-functional teams (writers, designers, developers) to deliver projects within budget, achieving full client satisfaction.
• Oversaw the design work for more than 10 clients simultaneously each month. Achieved 99% on-time delivery rate.
• Developed design strategies that enhanced client experiences and supported business growth, delivering feasible and actionable ideas for both the company and clients, which led to a steady monthly increase in conversion rates.