Skill set
Industry fields of expertise
Amber in a few words
Strategic advisor, expert storyteller, and creative problem-solver with a background spanning startups to Fortune 500 companies. I help visionary brands bring their ideas to life—crafting clear narratives, scalable no-code products, and AI-powered solutions that drive growth and deepen connection. With experience across industries and a passion for smart, elegant execution, I bridge the gap between strategy and creation to deliver results that resonate.
Experience
- Penya DigitalFounder & CEOSeptember 2023 - Today (1 year and 9 months)Founded and led the development of a location-based, AI-powered platform designed to serve the expat and digital nomad community. Oversaw product strategy, no-code development, and go-to-market planning while managing partnerships, user research, and brand storytelling. Combined business insight, technical execution, and community-building expertise to drive early-stage traction and strategic growth.
- Activision Blizzard KingRotation Manager, Corporate Strategy & Strategic InitiativesJanuary 2023 - September 2023 (8 months)Barcelona, Spain• Developed and implemented a Project Management Office (PMO) for the digital & physical launch of the D2C Candy Crush gift cards project, overseeing a cross-functional team of 50+ internal and external stakeholders, to capture a 9-figure+ revenue opportunity across 4 countries• Utilized advanced data analytics tools, including data.ai and Looker, to conduct in-depth analyses of competitors & inform strategic decisions• Led a taskforce to identify new business models, assess strategic fit and conduct due diligence for multimillion-dollar growth opportunities
- Activision Blizzard KingRotation Manager, Mobile PlatformMay 2022 - January 2023 (8 months)• Managed relationships with Google and Apple to maximize value from platforms through co-marketing, featuring and promotions during Candy Crush Saga's 10th Anniversary, driving double-digit uplift in organic installs• Oversaw technical integration, asset delivery and partner relationship for the launch of Candy Crush Saga, Candy Crush Soda Saga and Farm Heroes Saga on Amazon Prime Gaming, establishing their first casual mobile gaming partnership for 175M+ Prime Gaming users
1 recommendation
VR
Vimal Roy recommend Amber
4/15/2025
I had the chance to work closely with Amber at IESE and have stayed connected as she’s built Penya from the ground up. What began as a lifestyle blog has grown into a smart, AI-driven platform, and it’s been amazing to watch her turn that idea into something real and impactful.
Amber has one of the sharpest strategic minds I’ve come across. She has a rare ability to zoom out and see the big picture, while also figuring out the practical steps to get there. She’s focused, reliable, and just really good at making things happen—even when things are uncertain or messy.
More than anything, she cares deeply about what she’s building. She blends creativity with structure in a way that’s both thoughtful and effective. I’d recommend her without a second thought for any strategic, product, or creative role.
Amber has one of the sharpest strategic minds I’ve come across. She has a rare ability to zoom out and see the big picture, while also figuring out the practical steps to get there. She’s focused, reliable, and just really good at making things happen—even when things are uncertain or messy.
More than anything, she cares deeply about what she’s building. She blends creativity with structure in a way that’s both thoughtful and effective. I’d recommend her without a second thought for any strategic, product, or creative role.
Education
- Master of BusinessKellogg School of Management, Northwestern University2021Master of Business Administration - Managing Organizations
- Master of BusinessIESE Business School2021Master of Business Administration Exchange
- Bachelor of ArtsTufts University2012Bachelor of Arts - Spanish and French Language, Literature and Film