About Amaia
I have worked for the last 8 years in several Advanced Data Analytics projects in different companies, combining quantitative and qualitative methods with inductive approaches and Artificial Intelligence models from the Computational Social Science field such as NLP, Statistical Analysis, Social Network Analysis (SNA), and Reticular Discourse Analysis (e.g., Semantic Analysis).
This experience allows me to provide data-driven insights and strategic recommendations across various industries, including market research, digital marketing, and business intelligence. As a Senior Data Analyst, I specialize in extracting meaningful patterns from complex datasets, optimizing decision-making processes, and helping organizations leverage AI-driven analytics for competitive advantage. My expertise is particularly valuable in sectors where understanding consumer behavior, opinion dynamics, and emerging trends is critical, such as e-commerce, media, consulting, and governmental organizations.
In parallel, in my doctoral thesis at the University of the Basque Country (UPV/EHU), my area of specialization focuses on computational sociolinguistics. This emerging discipline, which integrates sociolinguistics with computational methods—often leveraging Artificial Intelligence tools—enables me to conduct in-depth analyses of discourse and linguistic interaction to understand the construction and negotiation of meaning in multilingual and multimodal digital environments.
Specifically, my research examines the use of Basque in social media, analyzing how register and code-switching, as well as translanguaging, occur in conversations involving a minority language. To achieve this, I employ a combination of quantitative and qualitative computational methods.
Spanish
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Catalan
Native or bilingual
German
Fluent
Remote only
Primarily works remotely
Experience
- EUDAN koopSenior Data AnalystJuly 2022 - Today (3 years and 11 months)Garau Koop. elk. txikia, Bergara, PV, SpainI am responsible for transforming raw data into actionable insights that drive strategic decision-making within an organization. My role involves collecting, processing, and analysing small and large datasets to identify trends, patterns, and draw insights that will form the foundation of the Business Intelligence (BI) needed for the customer.Specifically, I leverage advanced AI-based analytical techniques, statistical models, and data visualization tools to provide comprehensive reports and dashboards that support business operations, optimize performance, and enhance competitive advantage.Additionally, I collaborate with stakeholders across departments to understand business needs, define data requirements, and develop tailored AI-based BI solutions. I ensure data integrity and accuracy while implementing best practices in data governance. My expertise in SQL, Python, R, and BI tools such as Tableau, Power BI, or LookerStudio allows me to extract meaningful insights that contribute to data-driven decision-making at an executive level.I also specialize in guiding organizations through the digital transformation process by leveraging AI tools to help clients use AI for their business advantage.
- Network Outsight S.L.Junior Data AnalystJanuary 2017 - October 2020 (3 years and 9 months)Bilbao, SpainIn this position I took my first steps supporting data-driven decision-making by collecting, cleaning, and analyzing data to generate insights that helped improve business performance. I worked with structured and unstructured data, assisting in the development of reports, dashboards, and visualizations.My responsibilities often included querying databases with SQL, performing basic statistical analyses, and ensuring data accuracy and integrity. I collaborated with senior analysts and business teams to understand data needs and contribute to optimizing business processes.I also collaboratedwith the marketing department to advise companies on enhancing their brand image and sales strategy. Ultimately, I formed the foundation for more advanced BI analytics.
- Private and Public EducationEnglish teacherJune 2013 - October 2017 (4 years and 4 months)Bilbao, SpainI worked as an English and multi-subject teacher. During my years of experience as an educator, I developed strong communication and leadership skills, which I now leverage in my role as a data analyst.Additionally, my teaching background has honed my problem-solving abilities, adaptability, and analytical thinking—key qualities for a data analyst. The ability to break down complex concepts, structure information clearly, and engage with diverse stakeholders allows me to translate data insights into actionable business strategies effectively. My experience managing classrooms and guiding students also strengthened my attention to detail, patience, and ability to work under pressure—essential skills for handling large datasets, drawing meaningful conclusions, and supporting decision-making in dynamic business environments.
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Education
- Postgraduate in Language PlanningUniversity of the Basque Country - UPV/EHU and Amoz Fundazioa2013A Postgraduate in Language Planning is a specialized program that focuses on the development, implementation, and evaluation of policies related to language use, preservation, and promotion. It examines how languages are managed within societies, particularly in multilingual contexts, addressing issues such as language standardization, revitalization of minority languages, and linguistic rights. The program integrates sociolinguistic theories, policy-making strategies, and practical applications in education, government, and cultural institutions. It also explores the role of language planning in identity formation, social integration, and communication policies. Graduates of this program are equipped to work in language policy development, education, governmental and non-governmental organizations, and cultural institutions, contributing to the promotion and sustainability of linguistic diversity.
- Degree in English PhilologyUniversity of the Basque Country - UPV/EHU2011English Philology is the academic discipline that studies the English language, its literature, and its historical and cultural development. It encompasses the analysis of linguistic structures, phonetics, grammar, and semantics, as well as the evolution of the English language over time. Additionally, it delves into English and Anglophone literature, exploring major literary movements, authors, and texts from different historical periods. English Philology also examines the cultural, social, and historical contexts that have shaped the language and its literary expressions. The field often includes comparative studies, translation, and applied linguistics, making it relevant for careers in education, translation, publishing, research, and language-related industries.