Urstadt Biddle Properties, Inc. (Acquired by Regency Centers 2023)
February 2018 - February 2023 (5 years)
Greenwich, CT, USA
As the Senior Graphic Designer & Marketing / Digital Content Manager for Urstadt Biddle Properties, I redesigned the company brand to reflect its newly founded shopping centers. I also created a company website, digital marketing campaigns, and social media presences,
- Redesigned company brand and created a new website, resulting in a 30% increase in website traffic and a 25% increase in property leasing
- Developed a wide range of marketing materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma
- Improved tenant ease of access and doubled leasing activity by coordinating with service providers nationwide
- Led marketing efforts and met regularly with senior staff to execute tailored marketing plans, increasing confirmed bookings for each property
- Created eye-catching and informative e-mail blasts in Constant Contact to drive consumer interaction and managed eBlast scheduling Keywords: marketing, brand identity, website design, Adobe Creative Suite, Photoshop, Illustrator, InDesign, After Effects, Figma, tenant access, property leasing, marketing plans, e-mail blasts, Constant Contact.