Description

Hello! I am a graphic designer from Madrid with a strong artistic background. I specialize in crafting unique brand identities with an innovative approach, adapting my style to each client's needs. My experience spans various industries, including wine, digital marketing, emerging technologies, and fashion.

I am passionate about:

Graphic design planning and management.

Content creation for websites, social media, and other digital platforms.

Designing newsletters and executing digital marketing strategies.

Branding and positioning management.

Brand identity development.

Document layout and design support.

Artwork preparation for final production.

Creating mock-ups for product prototypes.

Developing design proposals.

Poster and corporate image design.

Advanced proficiency in Adobe Illustrator, InDesign, and Photoshop.

Print production support.

I am a creative and communicative professional, highly organized and methodical, capable of working under tight deadlines. I am committed to delivering my best in every project and thrive in collaborative environments.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

SHINE ORGANIZATIONAL DEVELOPMENT
Graphic designer FreelanceGraphic designer Freelance
CONSULTING AND AUDITS
March 2025 - Today (1 year and 3 months)
Madrid, Spain
-Creation of Visual Identity: Developed a unique and cohesive brand identity for the program, including logo design, typography, color palette, and graphic elements.
-Brand Guidelines: Established a detailed style guide to ensure consistency across all visual assets, both online and offline.
-Marketing & Promotional Materials: Created brochures, posters, and other print and digital materials to promote the program effectively.
-Collaboration with Teams: Worked closely with marketing, content, and production teams to align design with the program’s vision and objectives.
Identidad visual Diseño de logos Diseño gráfico imprenta Branding Adobe Photoshop
Oasis Wildlife Fuerteventura
Graphic Designer
TRAVEL AND TOURISM
March 2023 - November 2024 (1 year and 8 months)
Las Palmas de Gran Canaria, Spain
-Craft engaging and visually appealing graphics for digital ads,social media, and product packaging.
-Produce marketing materials that stay true to brand standards while infusing innovative, fresh ideas.
-Design versatile graphic templates for seamless use across the team.
-Partner with creative directors and colleagues to align with company goals.
-Optimize all designs for a smooth experience across various digital platforms.
-Incorporate compelling customer testimonials and narratives into visual content.
Diseño gráfico imprenta Packaging Adobe Illustrator Adobe Photoshop AAFF
Walmeric
Content creator and graphic designer
TECH
March 2021 - November 2021 (8 months)
-Create and deliver visual content across print, digital, and web platforms, showcasing my creativity and attention to detail.
-Collaborating with the Growth team, I design campaigns, branding assets, social media content, and internal marketing materials.
-Ensure all designs align with the brand’s identity, fine-tuning typography, layouts, colors, and graphics for consistency.
-Staying up to date with design trends keeps my work fresh and innovative.
-I contribute ideas in brainstorming sessions and solve visual challenges with creativity.
Diseño gráfico imprenta Identidad visual Branding Adobe Illustrator

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UX/UI design, Digital product design
CoderhouseCoderhouse
2022
Design methodologies and UX research User persona and competitive benchmarking Interviews POV & MVP Information architecture Userflows Wireframe by hand Digital Wireframe Design patterns & content Functional prototyping and UX metrics UX ethics Usability testing Workshop: usability testing Atomic Design Grid system Heuristic evaluation Standards and guidelines UI Kits & Moodboard Accessibility Motion UI
Graphic design, Diseño gráfico
CEI: Centro de Estudios de InnovaciónCEI: Centro de Estudios de Innovación
2019
Adobe Photoshop Adobe Ilustrator Adobe Indesign Adobe Premier

Alvaro Blasco Carretero

Graphic designer,Content creator,Ux Ui designer

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